Alert: Amazon Prime is now streaming movies that were supposed to be in theaters.
As you know, we’ve all had to say goodbye (for now) to many things we collectively enjoy because of the coronavirus pandemic—from group fitness classes to going to dinner and a movie. Thankfully, technology is also on our side, giving Americans stuck at home for an indefinite period of time so many entertainment options. Netflix! Hulu! You name it.
Including, yay!, movies you’d otherwise have to see at the cinema. The powers-that-be in Hollywood have been adjusting on the fly to a world in which theatrical releases can’t happen, making several new films available to rent or buy sooner than expected. How do you watch these new movies, you ask? The Amazon Prime Video Cinema hub has launched to help you see all the offerings available. For example, you can rent The Invisible Man, The Hunt, or the latest adaptation of Emma right now for $19.99. (Rentals are available for 48 hours.) Pixar’s Onward, Margot Robbie’s Birds of Prey, and Ben Affleck’s The Way Back are currently available for purchase for $19.99.
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This trend is likely to continue throughout the pandemic. According to CNET, NBC Universal announced that its movies (like Trolls World Tour) will be released digitally on the same day as their planned global theatrical premiere dates.
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While the $19.99 price tag may be steeper than your standard VOD rental, it’s not all too different from what you would have paid for a single ticket at movie theaters. Plus, if you have a roommate or are inside with your family, you all get to watch for that single cost.
This period can feel strange and anxiety inducing—it’s something none of us have lived through before. But at least we have a lot of options to distract us by way of movies and TV shows, and that’s not nothing.
Amazon has become so much more than the place where you can order unicorn pool floats from and have them delivered the next day. With Prime Video, the megastore has also become an important streaming platform that’s home to some of your favorite old shows. And along with building a library, Amazon Prime Video is now churning out more original content.
Something up next for Amazon is the Lord of the Rings prequel in the works, but until that premieres there are plenty of shows to keep you occupied. From nostalgia plays, like Friday Night Lights, Dawson’s Creek, and The Hills, to new originals, like The Marvelous Mrs. Maisel and Phoebe Waller-Bridge’s Fleabag, there’s something for everyone.
Here are the best shows streaming on Amazon Prime Video right now.
Amazon‘s the place you can get your winter coat, your Haus Laboratories fix, and your seasonal accessories—and anything you want to buy multiples of without blowing your budget—in a single cart. (Apparently, it’s also where Bella Hadid gets her colorful pants.) But navigating its seemingly infinite selection of products can be a huge undertaking, no matter how strategic you are at keywords. Amazon Fashion knows this, and is hoping to make it a lot easier—and less time-consuming—for Prime members to find the absolute best pieces on the site.
Last summer, Amazon introduced Prime Wardrobe. The try-before-you-buy feature allows Prime members to have up to eight items of their choosing sent to them for a week to test out, then they can return what they don’t like. (They’re charged only for what they keep.) Now the company is announcing an additional service that operates more like a subscription box: Called Personal Shopper, it’s essentially a stylist that makes recommendations of brands and products you might like based on a survey that lets you detail your preferred aesthetic and fit, curating your box accordingly. It’s available exclusively on the Amazon app, and will cost Prime members $4.99 a month.
Courtesy of Amazon
“Personal Shopper is providing curated help for customers to shop the catalog, to get style advice, to have someone who’s their stylish best friend shop on their behalf and give them highly personalized recommendations across their preferences,” Tony Bacos, Amazon Fashion’s chief technology officer, tells Glamour. “With Prime Wardrobe, customers are building their own experiences. Personal Shopper is taking that convenience to the next level.”
Instead of picking out your own pieces, Personal Shopper does that legwork for you: It’ll recommend items it thinks you’ll like, from which you select up to eight favorites to be sent to you. You get a week to test-drive them, and then you can return what you don’t love. (Returns are free.)
Beyond the initial style survey, Bacos explains that there are a few ways you help inform Personal Shopper of what you’d like to see in your box. A few days after you submit, you’ll receive an initial selection of products that you get to weigh in on: You identify what you want sent to you, what you don’t, and why. Once that’s done, your first shipment goes out.
“The more the customers are willing to share about their preferences, the better we’re able to do on their behalf,” he says. It’s kind of like, well, having a personal shopper: By giving feedback about what’s working and what isn’t over time, the experience and recommendations become more refined.
In the year since introducing it, Bacos says they’ve had “over a million customers of all shapes, sizes, and motivations” use Prime Wardrobe. Still, they’ve noticed a few recurring behaviors, like how it’s become a tool for discovery for some shoppers: “Anytime you’re buying a brand, there’s a sort of nervousness around fit and quality—Wardrobe lowers that risk. We also see customers putting the same item in two different sizes in a box, if they aren’t certain of what size to order.” With Personal Shopper, it’s hoping to build on that and offer some guidance in navigating Amazon’s product selection.
At launch, Personal Shopper is available only on women’s styles; the service for men’s is expected to be rolled out in the near future.
With so many things on sale this Amazon Prime Day it’s easy to get overwhelmed. This year they’ve got incredible deals on luxury beauty products (hello Olaplex hair treatment), fashion finds on brands we didn’t realize they had (Kate Spade! Stuart Weitzman! Levis!) and so many good things under $50 (yes, we’re going to go ahead and buy this dress in every color). But when it comes down to it the best thing about Amazon Prime Day isn’t the flashy stuff, it’s the essentials.
Sure, wardrobe staples never get the credit they deserve. A plain white tank top will never be nearly as exciting as a pair of tie-dye shorts but they’re something you need in your closet forever. Luckily Amazon is the best place to stock up on everything from plain tanks to high waisted leggings to comfortable sandals. On Amazon Prime Day a lot of those wardrobe essentials are seriously marked down so we’ve rounded up the best 15 wardrobe essentials worth stocking up on below.
Today is the second day of Amazon Prime Day for the first time ever. Yesterday we spent a majority of the day panicking over things selling out and throwing virtually everything into our digital shopping carts. Can you blame us though? It’s easy to just decide you need a fifth Crock-Pot or your first Roomba once you see that slash pricing. But do you really need or want any of those things? Probably not.
Now that we’ve settled down from the initial excitement of all the deals being released yesterday, we have some clarity on what we thought we needed and what we actually want. Amazon’s best-selling eyeliner with over 5,000 positive reviews for under $20? A vibrator that one writer claims revolutionized her orgasm? A smart face-masking device that helps you get the benefits of a standard face mask in 90 seconds? Yes, yes, and yes. Here are the 11 Amazon Prime Day 2019 deals we truly can’t resist.
If you’re looking to add some pieces to your summer wardrobe (and maybe a couple for fall too) you’re probably too distracted with Nordstrom’s Anniversary Sale to even give Amazon Prime Day a chance. We get it. But in recent years Amazon has added a lot of department store worthy brands to it’s roster. The only difference is Prime membership gives you free shipping and Prime Day gives you extra discounts. What we’re saying is, don’t sleep on this year’s Prime Day deals that’ll last for two full days—throughout June 16—for this first time ever.
Unfortunately (or fortunately, depends on who you ask) Amazon basically carries every single product known to man and trying to find the best fashion pieces that you actually want to wear is no easy feat by any means. So we’ve gone ahead and done the dirty work by narrowing down the hundreds of Amazon Prime fashion deals to the thirteen that we’re actually pretty excited about.
