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Halloween 2017: The Best Mermaid Makeup Tips From Instagram Beauty Stars


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    The Best Mermaid Makeup Ideas for Halloween

    Consider this your look if you like to go all out for Halloween. According to makeup artist Rachel Bourne (@rachbournemakeupx), you can DIY it with just a handful of extra-pigmented products and glitter. She recommends shimmery, purple eyeshadows on both your lids and brows and a bright blue eyeliner all over your lips as lipstick. Once that’s set, press M.A.C. Cosmetics Trolls Collection Glitter in Reflects onto your lips to make them pop. And if you really want to look like you just emerged from a tide pool: Add pastel tones to your hair using colored hair sprays.

    Instagram / @rachbournemakeupx

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    The Best Mermaid Makeup Ideas for Halloween

    The first rule of mermaid-ing: Don’t forget the scales! “I use a mesh wig cap over my face and a dense stippling brush to layer three different eye shadow shades: Pussy Cat and Purr from the TooFaced Cat Eyes Palette and Wham Bam from the TooFaced The Power of Makeup Palette by Nikkie Tutorials,” says makeup artist Yasmine Violet (@lifeiswhatyoucakeit). Concentrate the color at your contour and along your hairline, remove the mesh, then add to lids for a mesmerizing monochromatic face.

    Instagram / @lifeiswhatyoucakeit

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    The Best Mermaid Makeup Ideas for Halloween

    This look—by makeup artist Emily Dear Heart (@emilydearheart)—begins with fishnet stockings (we know, so appropriate), instead of a wig cap, to create a scale-y finish on skin. “Put one whole leg over your face,” Emily explains. “It’s easier than holding the fishnets. If they move while you’re applying a color it can muddy the scales.” Another pro tip: Use a tightly-wound dome-shaped brush to deposit your pigment. The tighter the bristles, the more opaque the result will be. We love this $14 mini version from Sephora.

    Instagram / @Emilydearheart

  • <img src=”https://media.glamour.com/photos/57d5f5ab5279054b277099b0/master/pass/ilincabulai-mermaid-makeup-resized.jpg” alt=”The Best Mermaid Makeup Ideas for Halloween”/>

    The Best Mermaid Makeup Ideas for Halloween

    Mermaid makeup isn’t just for your face. Extending the scaly effect to your neck and shoulders, like Instagram makeup artist Ilinca Bulai (@ilincabulai), really commits to the costume. “I started by placing the scales where my normal face contour and highlight would go, and then added more scales to my body,” Ilinca says. Concentrate on the outside edges of your shoulders and collarbone for the most eye-catching result.

    Instagram / @ilincabulai

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    The Best Mermaid Makeup Ideas for Halloween

    Instead of the typical shimmery blue and green mermaid hues, rock a darker, smoky eye and a vampy grape lip for a more mysterious version of Ariel.

    Instagram / @lex29_t

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    The Best Mermaid Makeup Ideas for Halloween

    Pin this one to your Coachella 2017 hair and makeup inspo board. Taisa Reis (@isa_s.reis) added extra decoration to her blue eyeshadow and lilac lip with flat-ended pearls along her brow bone.

    Instagram/isa_s.reis

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    The Best Mermaid Makeup Ideas for Halloween

    Who says merpeople can’t wear a rainbow of hues? Kat Smith (@Kat_v_Smith) combined pink, purple, and blue here. After applying primer, foundation, eyeshadow, and blush, Smith cut a tube out of fishnet panty hose and placed it over her head. She then layered extra-bright blue and purple shades on her cheeks and forehead for a pretty two-tone effect. And that lip? NYX Liquid Suede Lipstick in Little Denim Dress.

    Instagram/@Kat_v_Smith

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    The Best Mermaid Makeup Ideas for Halloween

    Lamili Engel’s (@lamiice) take here takes some knowledge of contour and color play. She did the whole thing using only foundation, highlighter, and a few bright eyeshadows to contour.

    Instagram/lamiice

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    The Best Mermaid Makeup Ideas for Halloween

    Don’t limit yourself to just eyeshadow to create scales. Instagram makeup artist Mari (@awakened17), used a nail art kit, complete with sparkly stick-ons, to add a textured feel to her cheek. The rest of her tool kit: M.A.C. Eyeshadows in Aquadisiac and Nylon and M.A.C Mascara In Extreme Dimension.

    Instagram/@awakened17

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    The Best Mermaid Makeup Ideas for Halloween

    If scales feel too advanced, this half-mermaid, half-avatar vibe, created by makeup artist Becca Geary (@beccagearymakeup), is slightly more simple. Geary blended blue shadows around her face, neck, and—yes—ears. It’s one of the most important steps for making the look appear realistic, she says.

    Instagram / @beccagrearymakeup

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    The Best Mermaid Makeup Ideas for Halloween

    Makeup artist Kat Winter (@_katwinter) used different tones of blue and orange eyeshadow from the Urban Decay Vice4 Eyeshadow Palette and the Make Up Revolution Mermaids vs Unicorns Palette on top of full-coverage base for her mermaid moment. Our favorite detail? The gorgeous highlight on the inner corner of her eye—a “water droplet sparkle.”

    Instagram / _KatWinter

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    The Best Mermaid Makeup Ideas for Halloween

    Take away the scales, and this makeup could pass for an awesome everyday style—ideal for anyone who wants to take the fishiness out of mermaid makeup. Makeup artist Orianne Vialo (@na_noune) used green and silver to recreate subtle fish scales then added a few shimmering details: “I defined the edges of some of the scales with a gold-colored liquid eyeliner,” she says. The same gold lined her crease to tie it all together.

    Instagram / @na_noune

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    The Best Mermaid Makeup Ideas for Halloween

    This neon mermaid vibe is not for the faint of heart. But, man, if it won’t get you a million likes. Using cut-up fishnet gloves, makeup artist Noelle Uranga (@mindcreation_makeup) traced a fish scale pattern against her face with bright blue and fluorescent green eyeshadow. “I kept the scales on my forehead and cheekbones so they would stand out above the rest of the makeup,” she says. If you’re going this bright, keep the color theme consistent throughout: “I added those same colors to my eyelids, eyebrows, and lips.” Last but not least: a little glitter above the brows. Because obviously.

    Instagram / @mindcreation_makeup

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    The Best Mermaid Makeup Ideas for Halloween

    No mermaid forgets her brows. Makeup artist Erika Marie (@erikamariemua) layered NYX Jumbo Eye Pencil in Milk under iridescent blue eyeshadow to make hers pop. For lids, Erika applied frosted purple shades, accentuating the inner corner and center of her eyes with Illamasqua Powder Eye Shadow in Cascade (the same shade highlighted her cheekbones). Last but not least: a few false lashes and Lime Crime’s Liquid Lipstick in Wisteria, a lilac shade.

    Instagram/@erikamariemua

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    The Best Mermaid Makeup Ideas for Halloween

    Doing Halloween on a budget? Good news, makeup artist Hannah Reed (@hmillmakeup) used almost all $5 NYX products here. “I used NYX Jumbo Eye Pencil in Milk as a base for the scales, NYX Hot Singles Eye Shadow in Epic as the second layer, and finished NYX Prismatic Color in Mermaid to give a nice sheen,” she says.

    Instagram/@photosby_cb

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    Looking for a full how-to?

    Don’t miss our step-by-step tutorial here.

    Katie Friedman



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    Mermaid Makeup Tutorial Halloween 2017: The Prettiest Mermaid Costume to Try


    Halloween: It’s coming. And unless you’ve been living under a rock (or, ahem, the sea), you’ve probably noticed mermaid makeup splashed all over your Instagram and Pinterest feeds. (It’s one of the highest searched Halloween costumes for 2017!) But here’s where it gets tricky: Half the stuff out there looks like you need Kim Kardashian’s entire glam squad to pull it off. While it’s definitely a makeup look that requires some skill in the contouring and smoky eye department, it is 100 percent possible to do in your bathroom at home.

    We tapped Make Up For Ever Director of Education and Artistry Lijha Stewart (who’s also known as the “Queen of Halloween”) to demonstrate exactly how to create mermaid makeup, step-by-step. Let’s get started.

    Level of difficulty: We won’t sugarcoat it: on a scale of 1 to 5, this is a 4. It’s intricate, messy (we spilled an entire jar of glitter during the process, oops), and takes some patience. We recommend practicing the mermaid scales a day or two before you do the whole thing.

    Amount of time required: Plan to set aside around two hours if you’re aiming to get every tiny detail just so. (And that’s only the makeup. Dinglehoppering not included.)

    What you’ll need:
    Highlighter
    -Colorful eyeshadows (we used purple, pink, and teal)
    -Glitter
    -White liquid eyeliner
    -Translucent powder
    False eyelashes
    -Fishnet stockings
    A makeup sponge

    And away we go…

    PHOTO: Katie Friedman

    In order to get the best outcome possible (read: to make sure your makeup doesn’t look cakey), complexion prep is a must. The key is to start with a lightweight foundation, like Make Up For Ever Water Blend Foundation, that’ll provide a smooth base for layering. Apply it with a damp makeup sponge so it’s soft and airy, then set your base with a fluffy brush and light dusting of translucent powder, making sure to powder under your eyes to eliminate creasing. Next (and this step is very important) add as much highlighter as possible. “Put it all over,” says Stewart. With another fluffy brush (we used the Make Up For Ever 122 Blending Brush) focus it on areas she called “points of intensity,” in other words: your cheekbones, down the bridge of your nose, your cupid’s bow, shoulders, and clavicle. After that, style your brows as you prefer to wear them; they won’t be touched past this point.

    Some highlighters we love: Make Up For Ever Star Powder #940, $20; Maybelline Face Studio Master Strobing Stick, $7.99; E.l.f. Cosmetics Baked Highlighter, $8.89

    PHOTO: Katie Friedman

    No mermaid is complete without her mermaid eyes. We used two different purple tones here, but feel free to use whatever colors you want (pinks or blues would be dreamy here, too!). To make sure it lasts all night, apply a cream eyeshadow (like Make Up For Ever Aqua Cream) with your fingers first and layer a matching powder shade on top, focusing the darker color in the outer corners. For that super smoky effect, use a fluffy eyeshadow brush to blend the colors outward toward your temples. If you blend too much, you can always go back in with the darker color. (See here and here for two more basic—but still gorgeous—smoky eye techniques if you need them.)

    Our favorite purple eyeshadows: Make Up For Ever Artist Shadow in Electric Purple, $21; NYX Cosmetics Eyeshadow in Harlequin, $4.98; L’Oréal Paris Infallible Eyeshadow in Perpetual Purple, $5.96

    PHOTO: Katie Friedman

    The key to making winged liner look more mermaid and less cat? Opt for a vibrant white liquid liner on top. “It won’t work unless it’s liquid,” says Stewart, noting that a pigmented, non-streaky option is crucial. Next, apply a regular white pencil eyeliner on your bottom waterline to open up your eyes. Warning: If you’re not used to wearing anything there, it might feel odd for a few minutes, but that’ll pass! Fake lashes are obviously optional, but if you want to get fancy, here’s our handy guide for doing it yourself. We used Make Up For Ever Lash Show Creative Impact False Lashes, $18. Otherwise, finish things off with a generous helping of your favorite volumizing mascara.

    The best white eyeliners: Make Up For Ever Aqua Liner #16 ($23); NYX Cosmetics Liquid Liner in White, $6.99; Too Faced Sketch Marker Liquid Liner in White, $20.

    PHOTO: Katie Friedman

    If there’s any time to give the ombré lip trend a go, it’s Halloween. All you need are two colors—we used blue and white—but pink would also be cute here. Start by applying the darker shade in the outer corners of your lips and blending it inward. Then, take the lighter shade and dab it in the center. Blend it out with your fingers and top it off with some highlighter in the middle.

    A trio we like: NYX Macaron Lippies in Earl Gray, $16; Maybelline The Loaded Bolds Lip Color in Wickedly White, $5.22;
    Make Up For Ever Star Powder #944, $20.

    PHOTO: Katie Friedman

    Now for the fun part! For life-like mermaid-looking skin, dust a light layer of teal eyeshadow with a small powder brush in the places you would normally contour; so, the hollows of your cheeks, along your hairline, and underneath your jawline. And don’t be afraid to get creative with it. Add some color underneath your eyes, your nose, or your neck and shoulders.

    Teal shadow options: Make Up For Ever Artist Shadow #236, $21; CoverGirl Flamed Out Shadow Pot in Turquoise Glow, $7.99; Circa Beauty Color Focus Eyeshadow in Animated, $18.99

    PHOTO: Katie Friedman

    This step is optional, but really makes the mermaid feel come to life. Take a clean fluffy brush and dust it on top or adjacent to the teal shadow you put on before. Don’t have pink eyeshadow handy? Blush works just fine.

    Pretty pinks: Make Up For Ever Diamond Shadow #850, $21; Sugarpill Cosmetics Eyeshadow in Hotsy Totsy, $11.40; Physician’s Formula Nude Wear Glowing Blush, $6.

    PHOTO: Katie Friedman

    And finally, the part we warned you about: the scales. This step requires some patience and (likely) a friend. Take fishnet stockings and stretch them out to your desired scale size. Have a friend hold them in place while you pat on your desired color (here we used white eyeshadow) with a damp makeup sponge or a dense brush. To really make it pop, choose a cream formula. Let it dry for about five minutes, but after, lock it in with a translucent powder.

    Mermaid scale must-haves: Fishnet stockings, $4; Beautyblender Sponge, $20; Make Up For Ever Aqua Cream in Snow, $23.

    Now go on with your mermaid self.

    PHOTO: Katie Friedman



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