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Kendall Jenner's Bronzer Makeup Trick Is Low-Key Genius, and Totally Free


PHOTO: Axelle/Bauer-Griffin

Okay, yes: we’re addicted to any beauty tips the Kardashians & Co. give. But given the camera-ready state the family lives in at basically all times, each sister has picked up so much info that at this point, they’re pros themselves. And no surprise, the model among them is especially skilled at creating a glow on-set and off—according to Kendall Jenner, thank the constant proximity to the best hair and makeup artists in the world (yeah, that’ll do it). Today, she let fans in on a few of her go-to beauty tricks, and the way she uses bronzer will kind of blow your mind.

Running Vogue through her whole makeup routine—all of two minutes and six seconds, down from Khloe’s 20 minutes and Kim’s [how many hours she has available that day]—the tips came out fast and furious. Starting with Esteé Lauder’s concealer, she dotted it all over, then patted it in with her finger. Pretty straightforward, as is her brow routine: a quick brush up and fill-in sitch, with a quick story detour into adolescent eyebrow plucking trauma (relatable). And then arrives the moment you’re going to want to rewind—she takes her bronzer and a fluffy brush, and pinches the brush to make it even thinner.

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Cheeks sucked in, she dusts bronzer with the brush in the hollows below her cheekbones, down her neck, and behind her ears (another signature Kar-Jenner trick, it’s certainly excessive, but since they’re photographed from literally every angle it makes a ton of sense). It’s a simple but helpful trick for concentrating your bronzer exactly where you want it, which is crucial for face-defining and those of us who don’t own a different brush for every need. And the bronzer wasn’t done yet: Kendall swept it on as eyeshadow too, for even more warmth all over. She added mascara and a few dabs of lipstick and lipgloss, and voila, out the door.

We’ve learned so much, but the best is still to come. Looking at her (perfectly fine) low bun, she said, “Honestly, this is as good as it’s going to get for my hair. I’m not a great hairstylist.” Was she referencing the iconic *Princess Diaries* scene? There’s no way to be sure, but we can hope.

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Makeup Artist Patrick Ta Has an App, and I Followed His Best Tutorials


Screenshots from Flawless app

Right now, I have a saved collection of Instagram beauty looks that catch my eye as I’m scrolling—a virtual bow around my finger to remind me to test them out later. When I looked back through what I’ve flagged, I noticed an overwhelming number of pictures have a single makeup artist in common: Patrick Ta. The industry pro is a master of both effortless-looking and bold beauty choices, and knows how to give his clients the gift of cosmetic confidence. (Including, by the way, Gigi Hadid, Shay Mitchell, Jenna Dewan Tatum, the Kadashians, and Chrissy Teigen. Casual.)

So when the makeup guru launched his own app “Flawless” back in June, I couldn’t wait to see firsthand how he executed the looks I’ve actually seen on Gigi and company. The digital beauty destination includes step-by-step instructions for looks he’s created with links to the exact products he used, video tutorials, product reviews and behind the scenes insights. (For $5.99 a month, you can access additional beauty content, as well.) So, I picked three of my favorite celebrity looks from the app and gave ’em a whirl. Here’s how it all went down.

1. Shay Mitchell

This siren-red lip on Shay jumped out at me immediately. Following Ta’s instructions, I prepped my skin with a light moisturizer. (I went with my no-fuss favorite Embryolisse Lait Creme Concentre instead of the pricier La Mer option that Ta lists. Girl is on a budget!) For even coverage, I blended out my BareMinerals Made-2-Fit Liquid Foundation around my T-zone and, per Ta’s instruction, went in with Tarte Double Duty Beauty Shape Tape Contour Concealer two shades lighter than my foundation to brighten my undereyes. Next, for my best attempt at those signature Shay Mitchell cheekbones, I went in with a creamy contour.

I drew a steady line with my NudeStix Sculpting Pencil in a downward diagonal from my ears towards the corners of my lips. Grabbing my Beautyblender, I buffed everything out as seamlessly as possible. Ta suggests using three different contour products for the glowy bronzed cheeks, but I stuck with just my creamy contour stick and a little Nars Laguna Bronzing Powder on top for a sun-kissed glow. (And, for time’s sake.)

After setting with a translucent powder, I added a warm peachy blush to the apples of my cheeks and brushed on my shiniest powder highlighter, Urban Decay 8-Hour Afterglow in Sin, down the ridge of my nose and applied with abandon. For the eyes, Ta details exactly where to apply your shadow, but it was tricky to figure out good product duplicates for the shades he suggested, since the app only lists the shade name and no real color descriptions.

But no fear! Referring to the image of Mitchell, I picked a Lancôme Petit Trésor Sparkling Color Eyeshadow in Rose Satin, a shimmery champagne shade, and pressed it at the inner corners of my eyes, then went in with Clarins Ombre Iridescente in Silver Rose for a warm wash of a neutral pink. (After that, a few thick coats of mascara.) And finally, the lip! I swiped on the Sephora Collection Liquid Lipstick in 01 Red (the same product Ta used on Mitchell), then let it dry before blotting my lips together. After a quick teeth check, I was done. The pop of red paired with shimmery, summer skin was bright and wearable, and way easier to do on my own than I thought it would be.

2. Jenna Dewan Tatum

Next up: Jenna Dewan Tatum’s amped-up, night-out, all-over nude palette. Similar to the first look, I moisturized my skin to start and applied a lip balm. Then, I applied Shiseido Synchro Skin Glowing Luminizing Fluid Foundation to the center of my face and blended out with my trusty Hourglass Vanish Foundation Brush, going back in under my eyes with concealer to brighten. To set the base, I went over everything with translucent powder on a fluffy, large brush for the most coverage. To contour, Ta suggests applying a creamy, warm bronzer to sculpt out the cheekbones, jawline, and nose, going back in over the same spots again with a touch of matte powder bronzer to intensify. (As a lifelong member of the Pale Irish Skin Club, I’m taking notes.)

Next, I grabbed a coral cheek color— Milani Baked Blush in Corallina—and applied to the apples of my cheeks. After filling in my brows with Benefit Cosmetics Precisely, My Brow Pencil, it was time for the eye makeup.

Using the shimmery bronze shade “Sidecar” from my Urban Decay Naked Palette, I went over the lids and blended up past my crease. With the slightly darker shade “Smog”, I blended out the crease even further for more depth. It wasn’t one of Ta’s steps, but I added a swipe of liquid black liner along the upper lash line for the illusion of a thicker lash base. For the lip, I outlined with the dirty rose colored MAC Lip Pencil in Whirl, (Ta suggests slightly over-lining, to get a fuller effect) then applied the creamy, nude-pink Cle De Peau Beaute Lipstick in Bamboo allover to finish.

The whole look was like a warm, nude wash that made my eyes pop and complexion glow. It’s a monochromatic vibe I can definitely get on board with, even if it’s a little more makeup than I’d wear on a typical day.

3. Olivia Munn

Lastly, I’m onto Olivia Munn’s vampy, romantic dark lip. I have to admit the reason I wanted to try this one is because it’s different from what I usually wear (I tend to go with softer, pastel tones), but the deep, wine shade and bright complexion had a certain intrigue. Getting the hang of the beginning steps now, I primed my face by applying a light, hydrating moisturizer and letting it sink it. Next it was time for the base: liquid foundation (mixed with some oil, per Ta’s trick for a more natural, effortless look) and creamy concealer under the eyes.

For a light contour, I went in with my NudeStix pencil, blended away, added an all-over glow with Nars Laguna Bronzing Powder, then dusted on highlight with a fan brush onto the high points of my face (brow bones, cheekbones, tip of the nose, etc.). For the oxblood lip, I mixed two shades from Avon: Power Plum and Bold Bordeaux. Finally, I lined my lips after lipstick for a clean, crisp finish. I immediately felt more adventurous, and plan to add a few new lip shades into my routine once in a while.

And there you have it! Worth noting: these are just three of many tutorials that the app offers. On deck for me? Sofia Richie’s emerald green smoky eye, Karlie Kloss’s barely-there daytime makeup, and Chrissy Teigen’s peachy flush. And while I’m still a mere makeup muggle, I found Ta’s instructions easy to follow, descriptive, and encouraging. (Though sometimes hard to find the best dupes for certain products.) My biggest takeaways from trying my hand at three of Ta’s looks: Blending’s a nonnegotiable, highlight away to your heart’s content, and never fear a bold lip.



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Why Beauty Supply Stores Are the Best Spots to Buy Makeup


Ask me where my favorite place to buy makeup is and you won’t hear the words Sephora or Ulta leave my lips. I’m sure this is considered blasphemy in some circles—a crime as high as accidentally knocking a Naked Palette off your vanity and watching its shimmery contents explode into smithereens. People usually guess the drugstore or Amazon next, and while, yes, I am thrifty and love a good CVS haul, it’s those nondescript (sometimes tacky-looking) shops smashed right in the center of a strip mall that I could go on about for days. I’ll say it louder for those in the back: beauty supply stores are sorely underrated.

My obsession with them has spanned as far back as I can remember, mainly because I fell in love with makeup years before I could afford to step foot in a Sephora. As a teen who grew up in Brooklyn and later on in Roanoke, Virginia, $30 for a (considerably cheap) palette—let alone a humble lipstick—just wasn’t an option. Especially at the astonishing rate I burned through black eyeliner. Those were the days of emo music and angsty Jenny Humphrey and I needed to be a part of it. The only makeup that came within budget of my allowance were from brands like Kiss, NK Cosmetics, and Absolute New York. (If you’re not familiar with them, don’t worry, we’ll get there.)

Even now, as a beauty editor with money left over after rent and tons of access to beauty brands, I prefer my corner beauty shop to the bright lights and packed spaces of everyone else’s beloved beauty meccas. They’re low-key, there’s no pressure to spend grocery money on a palette you’ll use once, and the displays, no joke, are just as easy to navigate. I can say with certainty I’ve found the world’s best matte lipstick, a $3 eyeliner that rivals every single spendy version I’ve ever tried, and that about a quarter of my makeup bag is filled with hidden gems I’ve picked up while strolling the shelves of Sally Beauty.

I’d be remiss—and honestly, just a really crappy beauty editor—if I didn’t share some of my favorites. So after rummaging the shelves for years, I’ve put together a short list of the beauty supply store brands I’m consistently impressed with time and time again. If you happen to find yourself near a corner shop (here’s an easy way to find one near you) or spot one of these brands in the wild (they’ve been known to pop up in assorted drugstores), just know they come highly recommended. Also, one other tip: don’t forget to check at the front for coupons before you hit the shelves. The deals get so good, it’s stupid.

NK Cosmetics

Consider this brand my gateway drug to beauty supply store makeup. I’d slipped into my local shop to pick up some alligator clips and spotted True Matte at the register. Now I return to NK Cosmetics every time a viral beauty trend shows up on my feed. Why? Because I’m not going to drop $20 on a bright blue liquid lipstick until I know how it looks with my undertones (don’t worry, it looks amazing). True Matte comes in 18 shades and swatches in creamy, true to tube color that dries down to a divine, powder finish—literally a true matte. At $2.99, I never feel guilty for grabbing every color that catches my eye.

Oh, also, don’t sleep on its other lipsticks. NK always has the latest thing, so glitter, ombré, all the wild stuff you see on Insta all makes its way into the line.

Absolute New York

I’m never not surprised by just how many options Absolute has of everything. Every time I see one of its display, the size rivals OG lines like NYX in size and offering. Above all, ABSNY—it’s a mouthful to say, but that’s how most of the brand’s products are labeled—has really fine-tuned its pencils and liners. Confession: I’ve ducked into a Sally Beauty more than once to grab a lip liner or brow pencil after realizing I left my makeup bag at home. Truly, they’re pitstop-worthy.

Across the board from liquid to kohl, ABSNY knows how to draw a line. And if I had to pick a single, favorite product from this brand it would be the Super Slim Brow Pencil. At $7.99, it’s on the higher end of the supply store price range, but it’s one of the best options I’ve tried for creating a full, natural brow. That’s right brow powder, chalk, and gel—you’ve all been beaten.

Kiss New York Professional

One of the biggest downsides to drugstore beauty is the guesswork that goes into matching complexion products to your skin tone. I’m sorry, but no plastic paint swatch-looking thing attached to a makeup display is going to accurately show how a foundation looks on my skin. (I’ve been burned more than once and I’m not here to play.) Beauty supply stores, however, almost always have tester products available (if not, ask the rep at checkout, they’ll often create a tester for you to swatch.) That’s how I discovered—and promptly became crazy over—Kiss’s highlighters, blushes, and concealers.

Kiss also makes some of the best face makeup I’ve come across for under $20. And right now, I’m not convinced that any strobing powder out there can do a better job than Kiss’s Halo Strobing Palette. (Even if it does exist, I’m damn sure it costs more than $16.)

Ruby Kisses Cosmetics

One thing you’ll notice in a beauty supply store is that many of the brands are related to each other (the same thing happens with designer and drugstore makeup, but it’s less obvious). Ruby Kisses is a sister brand of Kiss with an eye toward a slightly younger audience and a slightly lower price point. So, basically, it’s your kid cousin’s dream come to life with a wide range of bright and colorful makeup that’s just plain fun to use. But make no mistake: There’s no age limit to color.

This is another one of those good “test the waters” brands when it comes to current trends. I refuse to spend $50 on an eyeshadow palette because I’m not an eyeshadow enthusiast (if I was, this would be a whole different story), but I’ll rock a smoky eye if a situation calls for it. That’s where this $5.46 palette comes in. Yeah, you read that right. And before you scoff at its quality, the brand recently added Moroccan clay to its shadow formulas for an ultra-blendable and buildable finish. Like I said, I’m no shadow junkie, but that’s exactly why I love this.

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20 Drugstore Beauty Buys Celebrities Swear By
CVS’ Beauty Section Is Better Than Ever Right Now



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Pat McGrath's Makeup Line Is Finally Available to Us Pleebs


Back in 2015, a certain beauty product sold out in 6 minutes and 6 seconds. This was before Kylie’s holiday collections, before KKW Beauty, before the limited edition, “blink and you miss it” craze really picked up steam. It was Pat McGrath Labs‘ first launch— Gold 001, an insanely beautiful gold pigment—and every one of her small batch, limited edition products since has followed the same pattern. Out of nowhere, there’s a social media tease, a drop, and a devastating “sold out” if you were out in the world living your life. But we’re happy to say, Sephora’s about to become a g.d. feeding frenzy, because Pat McGrath’s new makeup line is finally permanent—and it’s 61 pieces of beyond gorgeous goodness.

If you’re one of the dedicated few who’s already tried the legendary makeup artist’s Lust MatteTrance lipsticks for yourself, you know they make it hard to go back. Creamy, matte, and so, so pigmented, many are named for McGrath’s icon friends—count ’em, Naomi Campbell’s “Omi,” Karen Elson’s “Elson,” and Kristen McMenamy’s “McMenamy.” And that’s the level of celebrity that had convenient access to these products, until the news rained down that as of Oct. 6, McGrath’s full line will be coming to Sephora’s stores and website for good.

So why does everyone lose their minds over her launches? Honestly, because the products are just that good. They’re like the impossible, perfect ideal that everything else falls one or two traits short of fulfilling. The eyeshadows are buttery and plush to touch, but don’t rub off your eyes in a minute. And oh my god, the lipsticks. She’s bringing us 40 newly permanent options in two different finishes: nine of the Lust MatteTrances that we already know and love, plus 31 new LuxeTrance lipsticks with a satin finish ($38 each). They run the gamut from fuchsia to a moody, kill-for-it brick red, all packaged in designs contributed by McGrath’s fanbase. All the lip products will be available starting Sept. 16 on patmcgrath.com, an undisclosed “sooner” if you subscribe to her email updates.

There are 11 shades of PermaGel Ultra Lip Pencil, that go on super-pigmented with a single swipe, and five colors of the PermaGel Ultra Glide Eye Pencil (both $25). It’s long-lasting, without the typical rock-hard “long-lasting” texture that feels like a dangerous game of “maybe poke out your eyeball.” Dark Star Mascara ($28) rounds out the eye side, all cleared for shopping on Sept. 28 on McGrath’s website (or for those sweet, sweet VIB points, you can wait until the full collection reaches 25 Sephora stores and sephora.com in October).

PHOTO: Pat McGrath Labs

And the shadows: named the Mothership Eye Palettes, each of the three variations features a proprietary formula of glitter eyeshadow that stays lush even if it’s open for hours backstage (or, IRL, if you forget to close the palette all the way). Subliminal: Ritual Rebellion, above, is the most neutral of the bunch, with a run of browns, blues and a glittery purple taupe that’s especially a favorite on McGrath’s team. This makes sense, as McGrath says she drew on the colors she’s relied on her whole career for a basic neutral eyeshadow look. Meaning, the best neutral eye you’ve ever seen.

PHOTO: Pat McGrath Labs

Meanwhile, Subversive: Obsessive Opulence plays into the maroon eye trend everywhere right now, plus violets and a molten green-gold that’s incredible just to stare at.

PHOTO: Pat McGrath Labs

Sublime: Iconic Illumination is the most daring, an unearthly experience befitting its name. Each palette comes to $125, which if you whip out the best kind of math, breaks down to $12.50 per next-level pan. It’s your call, but the beauty is, there’s no longer any rush. Although, gotta take that back immediately—there’s still the peer pressure to get on this ASAP, before Sephora tolls “sold out.” At least this time, we know there’s always more coming.

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Pat McGrath’s Metalmorphosis 005 Metallic Makeup Kit Is Everything



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