Tag: Launched

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Emily Ratajkowski Launched a Swimwear Brand

Post author By news22
Post date November 17, 2017
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Emily Ratajkowski has proven herself the queen of swimwear—just check her Instagram feed. So, it was only a matter of time before she started making her own. This week, the model finally fulfilled this destiny, launching her first-ever collection of bathing suits, under her very own brand.

Ratajkowski began teasing this endeavor earlier this month. And now, Inamorata Swim kicks of with six different swimsuit styles—a mix of one-pieces and bikinis—in various colors and patterns. The price point for the collection ranges from $75 to $160. Sadly, Emrata’s abs are not included in that cost.

A Californian born and bred, Ratajkowski basically grew up in a swimsuit, so this venture came pretty naturally: ““When I was 16, sometimes I would literally wake up, not put on any clothes, and I’d put on a bathing suit and get coffees and burritos for the day,” she told Vogue. In terms of inspiration, the model drew from Sports Illustrated issues from the ’70s and ’80s, as well as images of the OG supermodels, to guide the design process. As such, there are plenty of high-waisted cheeky bottoms and waist-accenting cutouts and ties throughout the collection.

The collection is ultra-feminine and sexy—a style of dress that Ratajkowski firmly stands behind. “Our society tells women we can’t be, say, sexy and confident and opinionated about politics,” she wrote in Glamour last year. “This would allow us too much power. Instead our society asks us to declare and defend our motivations, which makes us second-guess them, all while men do what they please without question.”

Inamorata Swim is Ratajkowki’s first solo collection. (She has previously collaborated on capsule collections with brands like The Kooples.) Though it’s not the typical inaugural fashion venture, it makes sense for the model’s lifestyle—not only is she L.A.-based, but she spends a lot of time in a swimsuit, per her Instagram, so you know it’s a category she’s already familiar with. Though the company launched with only six styles, we can expect her to release more styles after all of her followers buy up her inaugural.

Shop Inamorata Swim here before the styles are all scooped up!

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Tags Brand, Emily, Launched, Ratajkowski, Swimwear

Health

Candice Huffine Just Launched a Size-Inclusive Activewear Line

Post author By news22
Post date October 18, 2017
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Model Candice Huffine is all about staying active. Check her Instagram for proof— it’s filled with motivational captions and candid post-race photos. So when Huffine announced the launch of her new activewear collection, DAY/WON, we weren’t completely surprised. But we were excited—because the line promises to be the most size-inclusive activewear brand on the market.

Available online today, all twelve pieces in the first DAY/WON collection come in sizes 0-32. With prices ranging from $19 for a bandana to $89 for compression leggings, it’s also more affordable than some of the workout lines we’re used to seeing.

While designing the collection, Huffine said she was thinking about real bodies look and feel while they’re in motion—a consideration she hadn’t seen in other brands. “One consistency I have seen [in activewear] is inconsistency. I was settling for sizes that were not right for my body, and I know I am not alone in that feeling,” she tells Glamour.

Among her biggest fit complaints? Low-riding pants, clingy tops, and designs that didn’t pass the streetwear test— in other words, that couldn’t go from barre class to brunch. “Activewear has to feel effortless and drama free,” she explains. “Training for races is hard enough without having to worry about the potential of your clothing failing you.”

Creating a size-inclusive collection was also essential to Huffine, who’s an advocate for body-positivity within the fashion industry. “I’ve been extremely vocal in my career about the necessity of one range for all sizes, in fashion, in fitness, in retail,” she continues. “There was no way I could ever create something that didn’t stand true to that message.”

This commitment to fitting every woman has an added bonus: the entire collection is made from sustainable materials, and is all produced on demand. That’s what lets DAY/WON offer so many sizes. “The sustainable aspect is how we are able to be so size inclusive,” Huffine says, “The two absolutely go hand in hand.”

To make sure she really loved the pieces, Huffine took one item for the ultimate test drive back in April—she ran her first Boston Marathon in the leggings. (Casual.) The pair, with “you got this” written on the side, held up quite nicely over the notoriously tough 26.2 mile race. “I could not have imagined anything else getting me to that finish line,” she says. “The compression kept my legs feeling fresh, me looking cool, and the other runners feeling inspired by the message.” She’s also worn the collection “running, spinning, international flights, [and] brunching,” she says.

Huffine wasn’t the only wear-tester, though: she had multiple fit trials to make sure everything worked for everyone. “There is no standard equation for sizing and grading as there is not just one standard kind of body,” Huffine explains, “so you fit and adjust and sample and fit again.” And getting that perfect fit gives the kind of confidence Huffine wants to bring to other women: “DAY/WON was designed to empower you to feel like the best possible version of yourself.”

“I hope DAY/WON influences and encourages activewear and beyond in fashion to commit to incorporating size inclusion,” she says. “This collection shows that it is possible to offer one full range for every body—and it feels really, really good.”

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Tags Activewear, Candice, Huffine, Launched, Line, SizeInclusive

Health

Not a Drill: TJMaxx Just Launched a Wedding Shop

Post author By news22
Post date September 6, 2017
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TJMaxx is going into a new category that will change the way we plan for one of the most special but hard-to-shop-for moments in our lives: Yup, the affordable retailer launched its first-ever wedding shop.

TJMaxx’s foray into bridal includes everything from wedding gowns, bridesmaid dresses, mother-of-the-bride dresses, and décor. Plus, the apparel comes in a range of sizes (including plus), colors, and styles, with the prices still in line with the retailer’s discounted standard—so, really, it’s the greatest wedding gift that you can’t register for.

In terms of brand options, TJMaxx stocks gowns from designers including Nouvelle Amsale, Jovani, Fame and Partners, and more; and footwear from the likes of Valentino, Jimmy Choo, Badgley Mischka, Giuseppe Zanotti, and Halston Heritage. If you’re in the wedding party, you can find a bridesmaid dress that somehow fits into the designated color scheme/theme from labels such as Vera Wang, Amsale, Donna Morgan, Adrianna Papell, and Carmen Marc Valvo’s infusion line.

Although couples aren’t able to register at TJMaxx (at least for the time being—fingers crossed!), the wedding gift and décor sections include tons of incredible items you’d actually want to receive: We’re talking coffee machines, tea kettles, adorable pillows, and even wedding cards. The retailer continues to come through with solving all of your shopping problems without breaking the bank—and, given how pricey wedding planning can be, we’re very much here for this new addition to TJMaxx’s roster.

Take a look at some of our favorite pieces from TJMaxx’s wedding shop, below:

Jovani gown, $99.99, TJMaxx