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Lady Gaga’s New Beauty Line Is Already an Amazon Best-Seller


Hundreds of thousands of people spent at least part of their Monday or Tuesday on Amazon during the company’s longest-ever Prime Day sale, and while they weren’t all in the market for Lady Gaga’s new makeup line, Haus Laboratories, a pretty impressive number of shoppers were. Even surrounded by the pandemonium of record-breaking markdowns, the highly anticipated debut of Haus Laboratories was also highly successful.

Yahoo! Lifestyle reports that Haus Laboratories’ did quite well on Amazon Prime Day—well enough to be considered a best-seller among deeply discounted products by other beauty brands. In fact, Haus received enough preorders from Prime members to temporarily push it into Monday’s overall top-10 best sellers.

As for which Haus Laboratories products were preordered the most, people were especially excited to stake their claim on the three-piece All-Over Color, Lip Gloss and Lip Liner, which comes in six different color combinations; the Le Riot Lip Gloss Duo, which comes in three different pairs; and the RIP Lip Liner Duo, which also comes in three color combos. For the majority of this week, both the Le Riot Lip Gloss Duo and the RIP Lip Liner Duo were the top sellers in their Amazon categories.

The RIP Lip Liner Duo is an especially great pick, thanks to its versatility. According to Gaga’s makeup artist and Haus Laboratories global artistry director, Sarah Tanno, the pop icon likes to line her lips with these pencils and also fill them in entirely. Referring to the shade Ride (which comes in the Floor It duo with En Pointe), Tanno wrote on Instagram, “@ladygaga loves to wear it all over her lips like a lipstick. Full coverage, super creamy formula ?.”

Whether you already placed your order or you’re planning to, being a Prime member won’t get you two-day shipping this time—more like two-month shipping. The preorders placed now are not expected to ship until September 17, when Haus Laboratories officially launches.


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Everything We Know About Haus Laboratories, Lady Gaga’s Beauty Line


“The last thing the world needs is another beauty brand, but that’s too bad,” says Lady Gaga in a video posted today on her Instagram account, announcing the long-awaited drop of her makeup line, Haus Laboratories. “They say beauty is in the eye of the beholder. But at Haus Laboratories, we say beauty is how you see yourself.” The video features the superstar dancing with a crowd of downtown-cool models of various gender expressions wearing metallic makeup looks.

Rumors about Gaga’s line have been swirling for months—the latest being leaked photos over the weekend that indicate visuals may or may not be Photoshop-free—but today Little Monsters are finally getting some answers. In addition to the campaign video, Gaga revealed to Business of Fashion that her line would be called Haus Laboratories, not Haus Beauty, as many fans had suspected.

Fans will be able to get the line with two-day shipping, as it will be the first major beauty brand to launch exclusively on Amazon, which Gaga credits with giving her full creative control. The products will also be available on Haus Labs’ own website when the line launches in September.

We have limited details on the products themselves, but from the video we’re guessing there will be glitter involved. There are definitely lip glosses, which will retail for $16, lip colors, and allover colors in six shades according to Business of Fashion. Kits of all three products will be available for $49, and all the products will be available for preorder starting on Amazon Prime Day, July 15.

While we might still be guessing when it comes to actual product, Gaga’s messaging is extremely clear: This is not your typical beauty line, this is about self expression. “I have a platform in the world,” she told Business of Fashion. “God gave me this voice for a reason, I don’t know why, I ask myself that question all the time, but I’m sure as hell not going to put out a beauty brand that is going to drive insecurity and fear into people. This is about liberation.”





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Lady Gaga’s First Song From *A Star Is Born* Is Here, and…Wow


A Star Is Born isn’t out yet, but Lady Gaga‘s already receiving rave reviews for her performance in Bradley Cooper’s directorial debut. Now we know why: The first full song from the movie’s soundtrack, “The Shallow,” just dropped—and it’s phenomenal.

Of course, you’ve already heard part of “The Shallow” in the first trailer for A Star Is Born. It’s the part where Gaga lets out that euphoric “AHHH-AH-HA-AH-HA” before exclaiming, “I’m off the deep end. Watch as I dive in.” You know the one. I myself have watched it exactly one-zillion times at this point and cried imagining what the full song sounds like. And, no, that’s not an exaggeration. Just ask my co-workers or my roommate or my mother about my passion for this movie. It’s off the charts.

But “The Shallow” certainly won’t be if Gaga’s fans have anything to do with it. Little Monsters will no doubt stream this song enough times for it to make an impression on Billboard‘s Hot 100. It’s just the type of gritty, acoustic track that fits well with radio’s current climate. Authenticity is very much in, and “The Shallow” has it in spades.

That’s not just because Gaga and Cooper sang the song live on film, either. Every second of this song is stuffed with passion—the kind of passion Gaga’s fans have seen in her career since day one but casual listeners may be surprised by. Make no mistake: “The Shallow” will be a serious contender for Best Original Song at the Oscars next year. It may even win.

Listen to the song for yourself, below, and purchase it here:

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That’s not the only gift we got today. Check out these Oscar-worthy images of Gaga that were released with the song:

PHOTO: Peter Lindbergh / Warner Bros / Interscope Records

PHOTO: Peter Lindbergh / Warner Bros / Interscope Records

The music in A Star Is Born is very much a character in itself. It starts out raw and instrumental but transitions to polished dance-pop as Gaga’s character skyrockets to fame. DJ White Shadow, who worked with Gaga on her ARTPOP and Born This Way albums, helped craft the pop-oriented songs for the film—so get excited, people. We have some bops on the way.

PHOTO: Courtesy of Warner Bros / Interscope Records

The track listing for the ‘A Star Is Born’ soundtrack.

A Star Is Born hits theaters on October 5.

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