It seems like every time you open Instagram, a beauty brand is launching a new palette, lipstick, or contour kit. While it certainly keeps getting ready fun, the sheer volume of products dropping on the regular makes it impossible to try everything—or even know where to start. That’s where our beauty team comes in. Luckily for you (and us), it’s our job to sort through the piles (and piles) of makeup that cross our desks each month to narrow down the best new makeup launches that are worth adding to your collection. Check in all month as we add our favorites from January to the list.

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