Ashley Graham Is the New Face of Revlon's Live Boldly Campaign
After years of foundations that only cater to a light-skinned demographic, the Fenty effect has proven to brands that acknowledging and providing products for all women is indisputably a good thing for everyone. And with expanded shade ranges finally rolling out to stores across the country, that move is coinciding with a long-awaited uptick in representation in beauty brands’ campaigns. Announced this morning on The Today Show, Revlon is rolling out a new arm of its “Live Boldly” campaign. Fittingly, the brand’s tapped Ashley Graham to front the campaign—one of the best examples we have of a fearless, glass ceiling-shattering woman.
Graham teased that she had makeup in her masterplan back in July, and while rumors were flying that she was developing something on her own, her choice to pair with a major drugstore beauty brand instead means that she’ll be in front of as many eyes as possible. Given the lack of curvy women in beauty advertising, that’s a huge move, and one that will at long last shake up the models we always see in the makeup aisle. That said, she’s actually not Revlon’s first curve model. Back in 1999, the brand tapped plus-size model Emme for a campaign.
While Graham has called out brands for unrealistic advertising before, the announcement coincides with CVS’s pledge to stop Photoshopping its beauty ads, meaning we’ll likely be seeing more of Graham in her authentic glory.
Graham, along with models Achok Majak and Rina Fukushi, is joined by three other new additions to the Revlon family: models Raquel Zimmermann, Imaan Hammam, and Adwoa Aboah were also just announced as spokeswomen for the brand. Along with the announcement, Revlon also released the campaign’s first image (at top). Featuring the six women decked out in metallics and striding towards the camera, it’s a shot that feels wholly 2018.
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–Ashley Graham on the Difference Between Tokenism and True Size Inclusivity on the Runway
–In 2017, Size Diversity Became a Phrase That Mattered
–Ashley Graham Just Opened Up About Her Own Horrible #MeToo Story