Urban Decay's Naked Reloaded Palette Is the Original Naked Reincarnated
If you’re anything like us, then you were pretty much devastated last summer when after eight years and 30 million palettes sold, Urban Decay announced it was discontinuing its original Naked palette. When Naked launched back in 2010, it set the standard for neutral eyeshadow palettes: versatile colors you can wear during the day, but also to go out, with a flattering mix of browns, pinks, and silvers.
“Saying goodbye to Naked is extremely bittersweet,” founding partner of Urban Decay Wende Zomnir said. “It was a big moment in our history. It’s a little painful to leave your past behind, but it’s also essential to always evolve. I will forever miss Naked, but we plan to turn the grief into even more greatness. Urban Decay will continue to thrive in Naked’s memory and honor—just wait and see.”
There was a small ray of hope when UD released the Naked Cherry palette in October; albeit, the color range hinged more on reds and purples than the neutrals Naked had been known for. But 2019 is suddenly looking up: The brand’s dropping a new version of its iconic palette in just one week, and the new shades look incredible on.
The palette, aptly named “Naked Reloaded,” includes 12 shades of neutrals, mixing them up with their much-loved combination of mattes, satins, subtle shimmers, and a couple of Saturday-night ready glittery shades. Handily, the new lineup also includes four go-to, everyday shadows designed with extra-large pans: Bribe, an ivory matte; Barely Baked, a soft, gold metallic; Boundaries, a gorgeous terracotta; and Blur, a light matte in tan. The brand’s betting you’ll use them most often, which means you need just a little more of them.
Other shades will include Distilled, a bronze metallic; Retro, a bright peach; Angel Fire, a rose-gold shimmer; and party-ready, edgy Dreamweaver, a cool brown with iridescent 3D sparkle.
The new palette is also designed to be inclusive: “We created Naked Reloaded to look good on everyone,” states a press release for Naked Reloaded. “These truly universal shades are made for any age, skin tone, and gender.”
Ready for pics?
Courtesy of brand
Courtesy of brand
And here’s a swatch—the shades look super-vibrant on.
The Naked Reloaded palette, which will set you back $44 ($10 less than the original), is going on pre-sale for one day only on February 18 at urbandecay.com. Otherwise, you can nab it in stores and online at Sephora on March 7. Better get that iCal reminder set now.