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Kim Kardashian Just Teased the First KKW Eyeshadow Palette


The time has come. After Kim Kardashian eased into makeup with her logical first stop in contour products, and then detoured into fragrance and glitter for some Insta-porn, she’s at long last coming for eyeshadow. Understandably, Instagram is amped for the shot Kardashian just teased of KKW Beauty’s upcoming shadow palette, especially because she’s collaborating with her makeup artist Mario Dedivanovic on the release.

While this isn’t Kardashian’s first ever eyeshadow palette—RIP Khroma, gone but not forgotten—it is big that Dedivanovic’s involved. The two have been working together for a decade, and the role that Dedivanovic’s played in Kardashian’s meteoric rise can’t be overstated. The two of them architected her entire look, so when Dedivanovic released a palette for Anastasia Beverly Hills in 2016, it sold out immediately. Fans raved about the palette, with its mix of mattes and shimmers in soft and sultry brown, golden, taupe and jewel-toned shades. It could go day, it could go night, and no one could get their hands on it because it was gone in an instant.

Given that precedent, fans are freaking out about Dedivanovic and Kardashian pairing up. The teaser photo doesn’t show much, since Kardashian opted for the standard black-and-white filtered teaser shot. From the photo, it looks like we’ll again see a mix of mattes and shimmers, in hues including pale highlight shades, a few transitional colors, and a dark-end color for drama. Dedivanovic and Kardashian have recently been favoring gold, glossy nudes, and rosy plum shadow looks, so hints could lie there.

The palette’s clearly still in the works, so that’s all we know at the moment. But if the fervor’s anything like the one that met Dedivanovic’s ABH palette, keep your eyes peeled for updates. Stock likely won’t last long.

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