The internet has ushered in a golden age of indie beauty brands. It’s never been easier to discover exciting new products to add to your routine—or, in the case of the holidays, gift your friends and relatives so they can get hooked on an off-the-beaten path beauty find. Right now, we’re stocking up on hydrating skin savers like masks and face oils to fend off the dry winter air, hair products that hold up over long flights and harsh weather, and makeup that makes us look like us, but better. If you’re shopping for others, look for versatile buys that work with a wide range of skin types and tones, or zero in on something that addresses your giftee’s specific concerns. And, of course, if the packaging is majorly Instagrammable, that’s always a plus. Here, shop 15 killer beauty finds from our favorite indie brands.

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