Benefit Just Issued a Huge Recall on One of Its Top Brow Products

If you’re a fan of Benefit’s beloved Gimme Brow gel, listen up: The brand has issued a recall on all tubes purchased since January.

According to a Benefit spokesperson, it’s a voluntary recall, so if you’ve been using yours without issue, you’re probably in the clear. The brand’s official statement reads: “Benefit Cosmetics is committed to the highest levels of quality and doing what’s right for our customers. Out of an abundance of caution, we have initiated a voluntary recall of our Gimme Brow product after discovering that certain batches of the product did not meet our stringent quality standards.”

The spokesperson also emphasizes that so far, there haven’t been reports of any adverse reactions, but it probably pays to proceed with caution. “Gimme Brow doesn’t involve any risk when applied in its normal use on brows,” the release says. “If it were to come into contact with eyes, it could cause irritation.” The recall applies to all Gimme Brow sizes, meaning that if you’ve got a mini version from Sephora’s Play Box or one from a holiday set, those will also be refunded (per an r/MakeupAddiction thread discussing the recall, people have had their entire Play Box refunded).

In the meantime, the brand says it’s working with its retail partners to remove all Gimme Brows from stores and online, and directs customers to its site for an FAQ and call line. For now, Gimme Brow has been removed from Ulta’s website, and all colors are marked “out of stock” on The brand also “recommends [customers] stop using it and get a full refund.” As for when we’ll be reunited with the cult fave, Benefit didn’t give a firm date, but says, “We are working very hard to bring back Gimme Brow as soon as possible.”

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