Stores Can't Keep Fenty Beauty's Deep Foundation Shades in Stock
Less than a week after launching, Rihanna’s Fenty Beauty is flying off shelves. While most of Rihanna’s mega-successful makeup line has managed to stay in stock, there’s one product in particular that is selling out at lightning speed, according to social media, and that’s Rihanna’s deep foundation shades.
At the time of writing this, six out of the available 10 deep shades are already sold out on sephora.com, though it looks like restocks are happening pretty regularly. Normally, fans react with disappointment, frustration, or even anger when they can’t get their hands on a highly anticipated beauty launch. But with Fenty Beauty, the response to the limited availability of deep foundation has been markedly different, for a damn good reason.
After decades of being told by big beauty brands that there isn’t enough demand for deep complexion makeup (despite actual economic reports that point to the contrary), black and brown skin women are being heard and seen. What’s more, we’re being heard and seen by Rihanna.
https://twitter.com/TheFentyBeauty/status/907083995208351744
I wasn’t able to get through all the tweets above with getting misty-eyed. Even through happy tears, I know I’m seeing history in the making. It’s more than monumental. It’s affirming in a way that the beauty industry hasn’t been before, but would do well to repeat. Just take a look at the Instagram post below and try to keep your heart from swelling three sizes, I dare you.
Since Rihanna first revealed that she would cater to women with all skin tones, Fenty Beauty stood out as an inclusivity game changer. The fact that the dark foundation shades are the first to sell out is just more proof that women of color deserve and demand an equal space in the beauty industry. Hopefully, other brands will follow suit and push for even more options in their shade ranges. There’s clearly money in it.
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