Of all the pieces in Jenner’s holiday tableau, her tree is the most special; Jenner revealed that she recreated the Christmas tree she had in her home as a child. “I love this because I wanted Stormi to experience what I used to experience growing up, and all the amazing memories that I have,” she said. “These ornaments my mom had, and I used to love sitting by the tree and just looking at them. I wanted the same thing for Stormi so I got all of these ornaments.”
See for yourself in the video below. (Jenner’s home tour starts at the 5:38 minute mark.)
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Jenner stretched Target’s holiday inventory to the max, but she added that decorations aren’t the most important part of the season to her. “I think what I’m grateful for most during the holidays is my family,” Jenner said. “It’s definitely a time where I reflect.”
The Kylie Cosmetics founder has a lot to reflect on as 2019 comes to a close. This holiday season caps the year in which she celebrated her 22nd birthday, her daughter’s first birthday…and sold a 51% stake in her business for a cool $600 million.
In the past two years, Target has given its its in-house fashion brands a major overhaul, all while expanding its commitment to inclusivity. A New Day and Universal Thread launched with a full range of sizes, 00 to 26W or XS to 4X, from the get-go; Kona Sol, its newest swim label, debuted with an unretouched campaign. This spring, the retailer is adding three new brands to its womenswear portfolio, zeroing in on a specific category of apparel: intimates and sleepwear.
The first of the trio is Auden, an expansive line of bras and panties (there are 40 and 50 available styles to choose from, respectively) available in sizes 32AA to 46G. Then, there’s Stars Above, a 125-piece collection of pajama sets and pieces to just do nothing in, ranging from XS to 4X. Finally, there’s Colsie, a more trend-driven selection of loungewear and intimates, in sizes XS to 3X, aimed at the Gen-Z crowd. (Think Wild Fable, but for nighttime.)
A lookbook image from Auden.
Anna Wolf/Target
In the age of splashy, size-inclusive intimates launches—Savage x Fenty comes to mind—Target’s latest release makes a lot of sense. The retailer serves a wide breadth of customers, and has worked to showcase diversity in its ad campaigns through casting and no retouching. Plus, like everything else at Target, these three new brands are all incredibly affordable: Nothing in Auden exceeds $22, while items in Colsie and Stars Above cap out at $29.99.
Previously, Target’s in-house intimates were divided in three separate lines: Xhilaration, Gilligan & O’Malley, and Ava & Viv. The largest bra size offered was a 46DDD, at Ava & Viv. Now, shoppers will be able to buy up to a 46G online, for the first time ever.
“We’re offering a more extensive size range than ever before so we can meet the needs of our guests,” says Jill Sando, Senior Vice President, General Merchandise Manager, Apparel and Accessories and Home at Target. As for where Target plans to go from this launch: “We’ll also continue to listen to our guests and make adjustments based on their feedback.”
More than simply offering an array of sizes at an accessible price, Target is emphasizing how customers can feel comfortable shopping and wearing undergarments. “We’re always looking for ways to make our brands more inclusive and celebratory of all body types,” Sando tells Glamour. “Within intimates and sleepwear specifically, what our guests are looking for has continued to evolve. Now, more than ever, they want to feel comfortable and confident in their own bodies.”
“Our team met with hundreds of women—ages 16-54 and of all body shapes and sizes—to have real conversations about their intimates: what’s working, what’s not and what can we do better,” Sando continues. “One thing they all had in common was the fact that finding the perfect bra is a struggle. They want more from their bra—they want to love it! With Auden in particular, we conducted bra fittings with hundreds of women to help us refine and inform the final assortment.”
A lookbook image from Stars Above.
Courtesy of Target
On top of offering more options for shoppers, Target is hoping to refine the process of buying intimates in stores and online with Auden, through Bra Fit studios in retail locations and a “Find Your Fit” tool on its website. As with its apparel, the retailer’s intimates and sleepwear will be merchandised together, in a single section, in stores without a distinction between sizes.
You can expected more newness from Target in 2019: The retailer anticipates to have 25 owned brands available to shoppers by the end of the year. Auden, Stars Above, and Colsie are a pretty great start. All three lines will be shoppable in stores later this month and on Target.com on March 3. Glamour got an exclusive first look at the product—check out the first look at Target’s latest fashion brands, below.
Target has left few aesthetic stones unturned since announcing that it would revamp its apparel assortment with all-new in-house brands: You have your athleisure covered by JoyLab, your denim covered by Universal Thread, your hero pieces covered by A New Day…and now there’s Wild Fable, a trend-focused collection first announced back in May that’s aimed at young shoppers. And after a summer of anticipation (and vague descriptors), we finally have our first look at what Target’s latest design venture looks like—and it’s nothing like what you’ve seen so far.
Available in stores and online on Friday, August 3, Wild Fable debuts with plenty of late-summer staples, infused with nineties touches: ribbed camis, plush corduroy minidresses, reconstructed denim shirts, and Clueless-esque plaid skirts…. According to Mark Tritton, Target’s executive vice president and chief merchandising officer, the label is “really amping up [Target’s style] credentials and connecting more definitively to [the shopper’s] wants and likes… It’s got a different attitude than what we’ve done before.” Tritton explains how the retailer spoke with 1,000 customers to nail the exact vibe that shoppers wanted next, and these conversations were key to determining which pieces would make Wild Fable’s roster. “I think the guest decides now. I think they’re in charge more than ever,” he tells Glamour.
“While we had some great brands and some great offers, we felt there was a better way to be more authentic and connect with [millennials and Gen-Z], and use a better voice to bring a fresh approach in how we speak to her and him and them,” Tritton says of Wild Fable’s target audience. “We see them as a wide emerging space, as a guest that says, ‘There’s a lifetime value in this.’ They come to us as kids, and they love Target—they’re coming to us for key areas like beauty, and we want to build that momentum with them and that connection point and understand them more.”
Wild Fable’s look feels almost like a punk-chic departure from Target’s existing wares, but it shares the accessible price point of all other in-house lines: Items start at $3.99 and max out at $39.99. It’s also size-inclusive, with all pieces available in sizes 0 through 26W. “The size inclusive term for us is almost benign now—both in the men’s line and the women’s line, there’s that sense of democracy: Come, shop, you decide,” Tritton explains. “We’re not going to come and tell you where you should and where you shouldn’t go—I think those days are rightfully gone.”
Ahead of Wild Fable’s formal launch, take a sneak peak at seven key looks from the collection. Trust: You’ll want have your shopping list ready when it finally goes live.
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Earlier this month, Target announced that a new label would be joining its roster of in-house fashion brands: a denim-based and -inspired collection titled Universal Thread. Set to launch in February, the line will encompass apparel, shoes, and accessories—all under $40. As if that weren’t enough reason to be excited, Target revealed Universal Thread’s offerings would be entirely size-inclusive from the get-go. Now, Glamour has a first look at its inaugural assortment, which is heavy on all things denim.
“Denim is a part of every woman’s wardrobe,” Mark Tritton, Target’s Executive Vice President and Chief Merchandising Officer, tells Glamour. “In developing this brand, we conducted research with nearly 1,000 women from across the country to better understand their needs when it comes to shopping denim. What we heard from nearly all of them was that they dreaded shopping for new jeans. Whether the rise was too long or the inseam was too short or the pair of jeans they wanted didn’t come in their size—finding the perfect fit for their body type was just too challenging. That’s a problem we wanted to solve.” To do so, Target looked to its other recent fashion launches (from A New Day to JoyLab), as well as holes it saw in the market as it was developing Universal Thread. The result: a comprehensive collection that’s founded in denim but not limited by it, and features a range of styles, fits, and silhouettes at an accessible price point.
Over the past year, Target has focused its efforts on its in-house brands. The end of Merona allowed for the rise of A New Day, JoyLab, and now, Universal Thread, among other labels. (The latter is Target’s “11th brand in our reimagined assortment,” per Tritton.) Universal Thread will be the first of these brands to launch with an entirely size-inclusive apparel assortment. “When we introduced A New Day, a portion of the assortment was offered in a full range of sizes—guests responded really well to that, so we’re offering all apparel within Universal Thread in sizes 00-26W,” Tritton explains. It will also feature a selection of adaptive styles, for differently-abled shoppers. (The retailer first added adaptive and sensory-friendly apparel to its Cat & Jack children’s line back in October.)
“Of the brands we launched in 2017, results and guest response have been strong, with all brands posting positive comps since launch,” he continues. “Guests will see newness in Universal Thread each month, whether that’s seasonal pieces like shorts and tanks for summer, or fashion items based on new trends.”
Ahead of the February launch, check out the first drop of Universal Thread, where prices will start at $5 and cap out at $39.99.
