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Skims Nordstrom Launch: Kim Kardashian West Interview

If Kim Kardashian West has made one thing clear, it’s that she doesn’t believe in “staying in your lane.” The business mogul and TV personality has tried her hand in everything from makeup to fragrance to digital technology—and in September of last year, she launched Skims, a shapewear line designed to “smooth, enhance, lift, and tone.” The products come in nine shades and are made to accentuate the natural shape of various body types, with sizing from XXS to 5XL. For Kardashian West, longtime shapewear enthusiast, keeping inclusivity top of mind was important from the jump. “I’m not that tan, so I thought, ‘If I can’t find shapewear that’s dark enough for my skin tone—what are my friends doing? What is my daughter going to do one day when she’s older and wants to wear shapewear?'” And Skims was born.

The Skims launch presentation at the Nordstrom flagship store in NYC.Kevin Mazur/Getty Images

Five months after the hugely successful brand launch that left much of the line sold out in mere moments, Skims’ best-selling collections SolutionwearTM, Fits Everybody Underwear, and accessories (body tape and pasties included) are now available to shop online and at 25 Nordstrom locations—with additional debuts planned on a monthly basis.

Thanks to the brand’s first retail partnership, more consumers than ever can get their hands on the line—and Kardashian West hopes to make consumers more confident in the process, no matter what they’re wearing or how many eyes are on them. “The reality is, not everyone is comfortable. I was wearing this other skirt earlier and I wasn’t comfortable leaving knowing that flashes were going to hit me from all angles. Maybe it’s my security blanket, but if I have my sculpting short on, which I did—it makes me feel better. It makes me feel confident and secure, like I can just get on with my day,” said Kardashian West.

Skims x Nordstrom launch — Kardashian West stands alongside models at the Skims launch event at the Nordstrom flagship store in NYC.Kevin Mazur/Getty Images

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Everything We Know About Skims, Kim Kardashian's Solutionwear Line

As is par for the course with other Kardahsian business ventures, the launch of Kim Kardashian West’s solutionswear line has been both highly anticipated and comes with its share of controversy. But as of today, SKIMS has finally launched, is available for purchase, and it may just become the most successful Kardashian brand to date.

“I think all the other business I’ve had has lead me up to that moment where I feel totally confident saying this is what we’re doing and…if you wear shapewear you will love this,” said Kardashian West earlier this summer at the preview for her “solutionwear”—not shapewear, but more on that later. The debut collection will not only feature underwear, bras, shorts, and bodysuits that its creator swears by and wears every day, it also includes pieces that are intended to be worn out as the main event, as well.

Courtesy of SKIMS

As Kardashian West said, SKIMS is unlike any brand that’s come before, both solutionswear- and Kardashian-wise. Below, everything we know—and what to expect from the actual product.

SKIMS is Kardashian West’s true passion.

“I feel like I’ve been designing shapewear for 15 years,” Kardashian West said of her new company, explaining the customization process she’d go through, prior to creating her own line. “Every time I’d travel I’d bring sets of shapewear with scissors and a needle and a thread.” She explained how she’d alter pieces to fit under tricky silhouettes and dye shapewear with teabags to achieve a hue that matched her skin (a process she’s documented on social media).

“This is Kim’s true passion,” says SKIMS’s VP of Marketing, Julia Collier-Ungano. “She’s truly touched every single piece, wear tested everything. I’ve truly never seen anything like it.”

The brand got off to a rocky start.

Initially intended to launch earlier this summer, Kardashian West pushed back the line’s debut in order to rename it. The original name, Kimono, was accused of cultural appropriation. (Daisaku Kadokawa, the mayor of Kyoto, personally wrote to the reality star and entrepreneur to express his concern over the use of a word and garment so significantly tied to Japanese culture.) Eventually, Kardashian West listened and changed course. “My fans and followers are a huge inspiration to me–I’m always listening to their feedback and opinions, and am so grateful they shared their ideas for a new brand name,” she shared on Instagram announcing SKIMS.

SKIMS is prioritizing inclusivity.

At launch, SKIMS’s sizing runs from XXS to 4XL (with some additional pieces available in 5XL). It’ll also offer nine different options for nude shades.

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