Taylor Swift Says She Hid the Title of Her New Album in Her 'ME!' Video
Taylor Swift drowned the Internet in a wave of butterflies and rainbows when she dropped her new video for”ME!,” featuring Brendon Urie of Panic! At The Disco. The second it dropped, fans started analyzing every frame for potential clues about her upcoming music, and Swift just added fuel to the fire: She shared on Twitter that the video is actually hiding the name of her seventh album.
“So… the new album title is actually revealed somewhere in the video AND so is the title of the second single, but I haven’t seen people finding them yet…,” she wrote on Friday just hours after “ME!” dropped online. Swifties almost immediately started putting forth their theories, but she hasn’t confirmed any of them yet.
Lots of people have latched onto the word “Lover,” which appears in neon letters in the background of one scene. Some think the clue is too easy to be the album title and have instead hypothesized that “Lover” is the name of her next single. Others really dived into detective work and found a pair of teeny-tiny white letters at the bottom of a different scene; super-tight zooming suggests that they spell out the phrase “pattern design.”
“Taylor really had me working all my ocular muscles and almost ruining my retinas just so i can read ‘pattern design” im tired,’ one fan joked on Twitter.
But quite a few of the Swifities seem to think that the album name has more to do with the video’s over-the-top, Lisa Frank-esque swirl of colors, which sometimes look like they’re blending together kaleidoscope-style. There’s a part in the video where the lens turns into a heart-shaped kaleidoscope, and extra-diligent fans noted that the word “kaleidoscope” is also a term for a pack of butterflies (the more you know). Swift has been leaning on the butterfly theme pretty heavily, too: They’re all over this video, and she posed in front of a butterfly mural just before the song came out.
Everyone will have to wait to see if they were right, but there is one theory that Swift did confirm: Many believed that the video was a chance for her to introduce a new addition to her family. In one scene, Urie hands her a kitten.
Swift went on Instagram Friday and shared that she actually did get a new cat. “And then there were three…” she captioned a photo. This, at least, is proof that the theories Swifties come up with are sometimes exactly right.