This year, Kendall Jenner seems to be more open to sharing details of her life than ever before—even if said openness is part of a new business partnership. It all started after her mom, Kris Jenner, created quite the internet stir over a teaser about her daughter telling her “most raw story” yet. Earlier this month, during the night of the Golden Globes, Jenner revealed that she’s the new face of Proactiv, a skin care line focused on treating acne.

So…this wasn’t exactly the sort of revelation the world was hoping for from the model, but acne is a part of her life and, based on a new Instagram post, it’s something that she’s struggled with, both publicly and privately, for some time. “While there are much bigger problems happening in the world, suffering from acne for me was debilitating,” Jenner wrote. “It’s something that I’ve dealt with since I was a young teen and has caused me to feel anxious, helpless and insecure. As humans, I don’t think we share our insecurities enough because we live in a time where being ‘perfect’ is the standard. We curate our life online and pick the pretty moments to post.” Through dealing with that insecurity, she says she was able to develop a thicker skin.

Jenner says she wants to help the younger generation understand that everything and everyone is not perfect, despite what it may look like in your social feed: “My goal is to open up a dialogue around skin positivity.”

Of course, with all things Kardashian/Jenner, there will likely be some backlash. Sure, she’s being paid to talk about a product. But the fact that she’s suffered from acne and taking a lot of public criticism for her skin issues is absolutely true. People who feel bad about the appearance of their skin may not walk red carpets every day, but they do walk into offices and meetings and dates and may feel the same emotions as Jenner.

And when you think about it that way, a skin positivity conversation doesn’t sound like a bad thing at all.

Related Stories:
–Kendall Jenner Finally Made That Big Announcement—And It’s About Her Acne
–The ‘Acne Positivity’ Movement Is Taking Back the Shame From Breakouts
–Lorde Calls Out the Annoying Advice People Always Give Women With Acne

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