Kim Kardashian's Fragrance Sold Out in Days, But There's Still a Way to Buy It
It hasn’t even been a week since Kim Kardashian dropped her KKW Beauty fragrances, and already the entire line is sold out. But all hope isn’t lost for those of us who still want to smell like a Kardashian. In what may be a Thanksgiving miracle, the full collection is coming back…very soon.
Because of the fragrance collection’s overwhelming success (and because Kris Jenner and Kardashian are undeniably brilliant businesswomen), the KKW Beauty team has decided to launch a restock of all three fragrances. They’re coming back online on Thursday, November 23, at 6 P.M. PST—yes, as in tomorrow.
The collection featured three gardenia-scented fragrances—Crystal Gardenia, Crystal Gardenia Citrus, and Crystal Gardenia Oud—and was originally slated as a limited-edition collection. Considering this is a Kardashian brand we’re talking about, it didn’t last long at the hands of eager shoppers across the internet. The initial 300,000 units that were available for sale sold out in six days, which is actually an eternity in Kardashian time, considering Kim’s first product, her KKW Beauty Contour and Highlight Kits, sold out in a lightning speed to 2.5 hours.
That’s not to say the perfume wasn’t a serious hit, though: In its first day on the market, it brought in $10 million worth of sales, even though people were buying the products without even knowing what they smelled like. (Which is hyper feminine and extremely floral, for the record. Most of our editors were honestly impressed with Crystal Gardenia. But to be fair, the ones that did were all floral people.)
The scents retail at $35 for 30-ml and $60 for 75-ml and are all encased in a crystal bottle designed to lay flat—it’s more Instagrammable that way. Kardashian revealed that the crystal-inspired look came from the fact that she leaned on crystals to “find peace” after her robbery in Paris. Developing the scents was a “calm and healing” process for her, and each bottle is meant to evoke the healing powers of different crystals.
So, if you’re still looking for a gift for that friend who lives and dies by her Kimojis (or, no shame, yourself), go ahead and set an alarm now. No one will judge if you have to hit “add to cart” while passing the mashed potatoes tomorrow. Maybe.
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