Pat McGrath's Makeup Line Is Finally Available to Us Pleebs
Back in 2015, a certain beauty product sold out in 6 minutes and 6 seconds. This was before Kylie’s holiday collections, before KKW Beauty, before the limited edition, “blink and you miss it” craze really picked up steam. It was Pat McGrath Labs‘ first launch— Gold 001, an insanely beautiful gold pigment—and every one of her small batch, limited edition products since has followed the same pattern. Out of nowhere, there’s a social media tease, a drop, and a devastating “sold out” if you were out in the world living your life. But we’re happy to say, Sephora’s about to become a g.d. feeding frenzy, because Pat McGrath’s new makeup line is finally permanent—and it’s 61 pieces of beyond gorgeous goodness.
If you’re one of the dedicated few who’s already tried the legendary makeup artist’s Lust MatteTrance lipsticks for yourself, you know they make it hard to go back. Creamy, matte, and so, so pigmented, many are named for McGrath’s icon friends—count ’em, Naomi Campbell’s “Omi,” Karen Elson’s “Elson,” and Kristen McMenamy’s “McMenamy.” And that’s the level of celebrity that had convenient access to these products, until the news rained down that as of Oct. 6, McGrath’s full line will be coming to Sephora’s stores and website for good.
So why does everyone lose their minds over her launches? Honestly, because the products are just that good. They’re like the impossible, perfect ideal that everything else falls one or two traits short of fulfilling. The eyeshadows are buttery and plush to touch, but don’t rub off your eyes in a minute. And oh my god, the lipsticks. She’s bringing us 40 newly permanent options in two different finishes: nine of the Lust MatteTrances that we already know and love, plus 31 new LuxeTrance lipsticks with a satin finish ($38 each). They run the gamut from fuchsia to a moody, kill-for-it brick red, all packaged in designs contributed by McGrath’s fanbase. All the lip products will be available starting Sept. 16 on patmcgrath.com, an undisclosed “sooner” if you subscribe to her email updates.
There are 11 shades of PermaGel Ultra Lip Pencil, that go on super-pigmented with a single swipe, and five colors of the PermaGel Ultra Glide Eye Pencil (both $25). It’s long-lasting, without the typical rock-hard “long-lasting” texture that feels like a dangerous game of “maybe poke out your eyeball.” Dark Star Mascara ($28) rounds out the eye side, all cleared for shopping on Sept. 28 on McGrath’s website (or for those sweet, sweet VIB points, you can wait until the full collection reaches 25 Sephora stores and sephora.com in October).
PHOTO: Pat McGrath Labs
And the shadows: named the Mothership Eye Palettes, each of the three variations features a proprietary formula of glitter eyeshadow that stays lush even if it’s open for hours backstage (or, IRL, if you forget to close the palette all the way). Subliminal: Ritual Rebellion, above, is the most neutral of the bunch, with a run of browns, blues and a glittery purple taupe that’s especially a favorite on McGrath’s team. This makes sense, as McGrath says she drew on the colors she’s relied on her whole career for a basic neutral eyeshadow look. Meaning, the best neutral eye you’ve ever seen.
PHOTO: Pat McGrath Labs
Meanwhile, Subversive: Obsessive Opulence plays into the maroon eye trend everywhere right now, plus violets and a molten green-gold that’s incredible just to stare at.
PHOTO: Pat McGrath Labs
Sublime: Iconic Illumination is the most daring, an unearthly experience befitting its name. Each palette comes to $125, which if you whip out the best kind of math, breaks down to $12.50 per next-level pan. It’s your call, but the beauty is, there’s no longer any rush. Although, gotta take that back immediately—there’s still the peer pressure to get on this ASAP, before Sephora tolls “sold out.” At least this time, we know there’s always more coming.
Related Stories:
–Pat McGrath Lust MatteTrance Is Your Dream Matte Lipstick Come to Life
–7 Glamour Staffers Tried the Pat McGrath Lust 004 Lip Kit—Here’s What They Thought
–Pat McGrath’s Metalmorphosis 005 Metallic Makeup Kit Is Everything