Rihanna is ahead of the curve on, basically, everything. So it should really come as no surprise the mogul is all over TikTok—and what’s known as a “TikTok House,” a.k.a a space where users of the app (formerly known as Musical.ly) can make content.
These so-called TikTok Houses have been popping up in places like Los Angeles, where creators often live together and use the space to create the popular videos found on the app. The Hype House is one that’s received a lot of press lately, like this New York Times feature, with its TikTok-famous residents like Chase Hudson, Avani Gregg, and Charli D’Amelio.
“We are standing in the official first Fenty Beauty TikTok home,” she said in a video posted to Fenty Beauty’s TikTok account. “I just wanted to create a platform for the next wave of content creators. I think our generation is the sickest, the illest, the most creative. I can’t do it alone, so to join in with the people who are influencing the world and my community and my generation, this is a hub.”
“Y’all ain’t ready! Announcing the #fentybeautyhouse featuring @emmycombss @makayladid @savpalacio @challxn @thedawndishsoap ‼️” the brand said in another video starring some of the brand’s crew of TikTok influencers. The house, unsurprisingly, looks really cool—and the creators are already creating tons of content for the brand.
Fans on Twitter praised Rihanna for the decision to open a TikTok House—even if they were a little jealous of the people chosen to live there. “Rihanna so smart for doing a house for fenty beauty and make it trend on tik tok that’s how you get a commercial success waitin forward for powerful strategies for R9 like this,” one person tweeted. “i’m making a tiktok rn in hopes to get noticed by @fentybeauty to join the fenty beauty house IDK IF I CAN EVEN DO THIS but i want to be the first beauty boy in there [sic] house,” another wrote.
We can’t wait to see all the cool beauty videos coming out of the Fenty House.