“For Ramona, I looked to a lot of the Victoria’s Secret Angels from the time. I was also looking at Rachel Zoe, Victoria Beckham—women who were creating brands and had a visual identity early on in the 2000s. I liked that there’s an financially aspirational quality to Ramona, and I thought she’d be looking at these women who are starting businesses. Kimora Lee Simmons was a major influence for that character as well.”

“Of course, it’s difficult to not look to Jennifer Lopez herself for style inspiration. I mean, she’s doing now what she did then, which is pushing the envelope, inspiring new trends, and wearing really fashion-forward pieces. It’s the way she’s always been. And so when you look at a time that was just 10 years ago, she was dominating the red carpet. She was trendsetting, creating a need for these it bags and changing the shape of denim that women wanted. So it’s impossible to look at the period and not consider the effect she’s had on it. You can’t really say Ramona wouldn’t be looking at Jennifer as an inspiration.”

Destiny (Constance Wu) has the biggest fashion evolution…

“For Destiny, I looked to Tila Tequila, Nicole Richie, Brittany Murphy, girls like that.”

“I hope what’s apparent in the film is that as their bank accounts soar, you recognize that their color palettes change slightly and their handbags change with the amount of money they’re carrying inside of them. For Destiny, specifically, it was important that we understand that as we meet her in the beginning she’s trying to find herself a little bit. Her identity isn’t as crystal clear as Ramona. I wanted it to feel like as time goes on she’s able to refine a bit. She’s able to clean up some of her influences, so she’s not as all over the place as she is when we first meet her. She becomes a bit more put together over the course of the film.”

Diamond (Cardi B) had one of Travers’s favorite looks…

“I was quite proud of the look that Cardi comes out in. Not the one that you see with the pasties—that’s, of course, something I love—but I really like the scene where Destiny gives Diamond the lap dance. In my mind, it was sort of a bizarre mid-2000s noir film. You know, we have two of the most globally recognized women in this scene, and I wanted to treat Cardi’s entrance a bit like a film noir where you don’t really get to see her eyes. There’s a sort of wonderful reveal of that character done in the doorway. Of course, the difference is that in movies past you’re using glamorous fedoras; in my movie, we’re using a Von Dutch baby pink trucker cap. But I hope that the point lands.”

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