Khloé Kardashian has had blond hair for so long now, we’ve almost forgotten what she looks like as a brunette. (Here’s a reminder, in case you needed one, too.) She’s been going back and forth between a bob and long extensions recently. However, it seems like there’s another chapter in Khloé’s blond book: She just took her color brighter than ever. Yes, we’re talking platinum, but the shade is so icy, it’s nearly white.
Kardashian shared her latest hair color in an Instagram photo on Wednesday and posted it with a cloud emoji in the caption. It is pretty much cloud-white and very dreamy—in fact, it’s giving off some slight Daenerys Targaryen vibes. It’s also way lighter than one of her early forays into blondness back in 2015, when she showed off gorgeous waves after visiting Meche Salon in L.A. (The salon’s owner, Tracey Cunningham, has been Kardashian’s colorist for years.)
There is definitely a blond movement happening right now. Kardashian’s younger sister Kendall Jenner recently turned up with platinum hair (also done by Cunningham) while walking the runway for Burberry’s Spring 2020 fashion show at London Fashion Week. Although her roots are still a bit closer to her natural color, she was practically unrecognizable with her new hair, which she wore pin-straight and behind her ears.
And they’re not the only ones: This summer, Jenner’s friend Bella Hadid abandoned her life as a brunette and began experimenting with lighter shades that have her looking more and more like her sister, Gigi. This week, Hadid switched things up yet again and debuted a sleek blond bob at the same Burberry show Jenner walked in.