You already know the story of how Victoria Beckham came to prominence as a Spice Girl, but given how difficult it is to break into fashion—and be taken seriously—it’s pretty unbelievable that “Posh” just celebrated ten years as a prestige designer.

After the Spice Girls broke up in 2000, Beckham dabbled in modeling, solo music, and even design collaborations before ultimately deciding to launch her namesake brand in 2008. Becoming a fully-fledged, respected designer came with its hurdles, though, like the assumption that Beckham’s interest in fashion was of the fleeting variety. “I’m very aware of people’s preconceptions,” she told WWD in 2011. But she didn’t let critics deter her from designing.

That persistence has paid off. In November, the Victoria Beckham brand was valued at £100 million (or about $131.4 million, at the current exchange rate), according to The Telegraph. For her 10th anniversary, she decided to move her Spring 2019 runway show from New York to London Fashion Week; the collection drew praise for its simple, tailored designs and age-inclusive casting. “What we did was celebrate being different. We showed it was okay to be who you are,” Beckham told Vogue backstage. “And that’s what this is about—empowering women through fashion.”

The journey from pop stardom to fashion powerhouse wasn’t overnight—but Beckham made it happen. Ahead, we look back on her transformation from one-fifth of the Spice Girls to standalone designer.

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