Sephora Is Making It Even Easier to Get Extra Reward Points and Deals
We all know how hard it is to leave Sephora with just one item. You know the feeling when you go in there for just an eyeliner and you walk out with a bag full of products? Yeah, us too. And after a couple trips to the register, it feels good to be rewarded for our irresponsible purchases. Sephora has felt our pain over the years and decided to completely revamp its Beauty Insider Program, which means we’re able to save even more. And in even better news, these changes are happening as soon as this month—August 14 to be exact.
As a little FYI, Sephora’s Beauty Loyalty program is broken down into three forms of membership, which is determined based on how much you spend per year. There’s Insider, which you can become by walking in and making a purchase once; VIB, if you spend $350 or more in a calendar year; and Rogue, if you rack up $1,000 in a year. And if you’re one of the customers who always takes the time to fill out those email surveys about changes you want to see, feel free to thank yourself. These changes were made because of membership feedback. Hello, customer appreciation!
VIB and Rogue members will especially benefit from this makeover. Here are some insights into the changes and how you can get more bang for your buck:
Points Per $1: Now when you check out at the register, your points will have even more value. According to Allure, VIB members will now earn 1.25 points for every dollar spent, while Rouge members will now earn 1.5. (The ratio for Insiders will stay at one to one.)
Profile Access: Keeping track of all these points and rewards will be easier than ever, thanks to streamlined and simplified profiles that make it easy to figure out your status, point totals, and potential rewards.
Birthday Gifts: We all look forward to choosing our birthday gifts and while members across all three levels receive a birthday gift, VIB and Rouge members will be able to choose either a gift or 250 extra points.
Rewards: The Rewards Bazaar (where you can trade in those points for rewards) will now have five times as many rewards at the 750+ point level, including two to three full-size products for VIB and Rouge members. Expect more reward options in general, with choices in color, hair care, skin care, fragrance, and even wellness. Rouge members will now also have the option to redeem 2,500 points for a $100 Rouge Reward to use on their favorite Sephora products.
Of course, nothing feels better than getting a deal on top of a deal—which is why we polled our editors for the tricks they use to make the best of their time (and money) at Sephora. Feel free to steal any and all while you put the new perks to use.
Sign up for the Insider Newsletter.
“I know—you need another email in your inbox like a hole in your head, but this one is surprisingly worth it. The newsletter often tips you off first when big sales are coming up, and every week, I always look forward to seeing which stuff will be 50 percent off for the Weekly Wow.” —Maureen Choi, beauty contributor
Download the Sephora app.
“The last thing any of us need is another app with push notifications, but Sephora’s app is legit. It’ll ping you when good deals are on the horizon and a lot of time they have app-exclusive sales that you wouldn’t otherwise know about.” —Lindsay Schallon, senior beauty editor
Cash in your VIB points in-store.
“A little-known fact worth repeating: If you’re a Beauty Insider of any level, you have to make a purchase online in order to cash in points for products. However, this isn’t the case in-store. You can just pop up at the counter, ask to trade them in, and walk out with a free mini haul.” —Sarah Michelson, beauty assistant
Ask for free samples.
“Most people think the only place you can get fragrance samples is at department store counters. But if you ask, most of the time they’ll give you those mini tubes at Sephora. Fragrance is so particular, I always want to give it a full test drive before I buy it.” —Tess Kornfeld, editorial assistant
Sign up for a free beauty class or treatment.
“Sephora is constantly holding free and free-with-purchase beauty classes where you can master new tricks and get treatments. I recently tried its pore vacuum facial, and let me tell you, the results were insane. You do have to spend $75 in the store to get it, but let’s be real, it’s about what you’d spend on two products anyway. That money goes fast.” —Rachel Nussbaum, beauty writer
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