H&M Is Changing Its Sizing—Here's What That Means for You
H&M shoppers, take note: The fast-fashion brand is making a slight tweak to its sizing chart—and it could affect the way you shop more than you think.
“H&M in the USA will be updating their sizing structure for ladies’ customer starting with new summer and fall 2018 products,” a spokesperson for the brand confirmed to Glamour. “We always want to listen to our customers and their feedback,” the spokesperson continued. “The new sizing will be more in line with the North American sizing standard and the retail landscape of the market.”
With the new sizing chart, customers should expect to go one numerical size down than what they’re used to shopping for at H&M. (If you normally wear a size 8 at the retailer, for instance, you’d now try a size 6.) In-store, the brand is making these changes clear to shoppers by hanging tags on certain items that break down its new sizes; per Racked, they read, “You’ve asked, we’ve listened! We’re changing our sizing. Try on this item to find your size.” In the U.S., H&M new full size range is from 0 through 26.
PHOTO: Stephane Cardinale – Corbis
A look from the brand’s Fall 2018 Studio collection, presented during Paris Fashion Week.
This development was first reported earlier this month in the U.K., where an H&M spokesperson announced that the brand was “taking the steps to change our womenswear measurements to be in line with [standard] UK sizing,” according to the BBC. For months prior, customers voiced their frustration at how they felt H&M’s sizing appeared inconsistent with—and skewed smaller than—other retailers. This adjustment would seemingly address U.K. shoppers’ concerns. The Swedish company planned to extend the sizing-down change to other markets, Racked reports, including the U.S., Mexico, and Canada—an exercise that began with its popular Divided line, which is available in XS through XL, a few months ago, and now applies to its numeric labels.
The takeaway: It’s time to get reacquainted with your H&M fit. And when it doubt, read the fine print on the brand’s return policy.
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