Makeup artist Gucci Westman’s glowy, is-she-or-isn’t-she-wearing-foundation signature look has made Jennifer Aniston and Kate Hudson longtime devotees. Now the vegetarian and mother of three is using her clean-living approach to inform her new makeup and skin care hybrid line, Westman Atelier. Bare-bones, the plot may sound familiar. Pat McGrath famously used her years of experience to craft her own line, as has a slew of models, makeup artists, and influencers—launching a makeup line is the hot new thing. But with our collective attention shifting to products free of chemicals, there’s room for a line that’s fresh, luxe, and kind to your skin. Ahead of the launch of her brand, which drops in May, we caught up with Westman to learn more about the products she uses to define her own distinct aesthetic, in the day to day and longterm.

Glamour: There are hundreds of new product lines out there. What makes yours different?

Gucci Westman: Bright, beautiful colors and incredible textures. My products have no silicones and are hyperconsciously crafted. I wanted them to melt into your skin. I have rosacea, so I wanted to do a foundation stick—I love the control of a stick—that was going to calm my skin down and work against redness.

PHOTO: Courtesy of brand

Westman Atelier Foundation Stick, $68, westman-atelier.com

Glamour: Have you always lived by a pared-back approach?

Gucci Westman: I spent my youth in the Swedish countryside, and my parents were super-duper hippies. Everything we ate, they made. Nothing was processed. My mother taught me to never wash my face with soap and to use olive oil and aloe to soothe it.

Glamour: How much time do you spend on your routine now?

Gucci Westman: Between makeup and skin care, 10 minutes. I like multitasking, so I exfoliate, then do a mask in the shower. I’m super into the SK-II Overnight Miracle Mask; it’s ridic. For makeup, Nars Bahama lip pencil or my blush in Petale are my signatures. And I wear my hair up with Odile Gilbert’s hair pin a lot.

Glamour: Any drugstore buys?

Gucci Westman: Avène thermal water spray, pointy cotton swabs, and black makeup wipes from Japan.

PHOTO: Courtesy of brand

Westman Atelier Baby Cheeks Blush Stick, $50, westman-atelier.com

Glamour: What’s your favorite feature?

Gucci Westman: The mole under my left eye. I tried to pick it off when I was little, but I couldn’t. Now I tell my kids it’s like an angel’s kiss, and it makes me feel nostalgic.

Glamour: What’s most beautiful to you in other women?

Gucci Westman: I like women with a distinct style. Like French women—so many of them look amazing and don’t overdo it. There’s a confidence that’s unspoken, a level of knowing when to stop. It’s just cool at any age.

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