Too Faced's Better Than Sex Is Pinterest's Most Popular Mascara
Blink, and 200 new mascaras come out. Some claim to last all night and others promise they’re lash extensions in a tube, but, still, only one mascara out there invokes the catchiest, most eyebrow-raising standard of all. Too Faced’s Better Than Sex Mascara talks a big game, but it’s the lashes it delivers that keeps it on best-seller lists. Now even more proof is on Pinterest: According to the company’s latest data, Too Faced’s classic was the platform’s top-pinned mascara in 2017. A whopping 61,000 people posted about Better Than Sex, confirming that despite stiff competition, the mascara is still the most-loved choice.
The news doesn’t come as a huge surprise, given that most mascara best-seller lists feature Better Than Sex front and center. (And if you ask anyone on our team to pull out their makeup bag, you’ll probably find a tube of it stashed in there. No hyperbole.) Still, the 61,000 number that Pinterest shared with Allure is huge. Ever wondered why your Ulta or Sephora is always sold out of the brand? That number’s probably got something to do with it. True, Pinning isn’t reality (for better or worse; chevron would be everywhere). But a few swipes of Better Than Sex proves that it’s earned the acclaim. Your lashes come out long, thick, inky-black, and fluttery, checking off every box on the mascara list.
Based on those numbers, there’s no beating a classic. But if you run into the out-of-stock problem, don’t worry. Down to its frosted pink tube, L’Oreál’s Lash Paradise mascara gives Better Than Sex a run for its money.
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