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This 'SNL' Deodorant Commercial Takes Aim at the Men Who Know Their '#Time'sUp'


As the list of powerful men toppled by the #MeToo movement continues to grow (sometimes on what seems like an almost-daily basis), it’s hard not to think about who’s coming next: a favorite movie star, a singer from a boy band you loved growing up, a TV presenter you remember from back in the day. Of course, as big as the list is, there’s undoubtedly another list of men, whether they’re big names or mid-level managers somewhere, who haven’t been outed for sexual misconduct yet—and are probably getting pretty nervous. And that brings us to this week’s SNL, where in one of their most cutting commercial parodies yet, men who wear “Next for Men” deodorant definitely have a reason to sweat.

The fake antiperspirant bills itself as a deodorant “for men feeling the heat…because their #TimesUp” and promises to unleash “clinical strength” when “the truth comes out about you.” It opens with scenes of three men, all checking out some serious pit stains.

One of them happens to be Will Ferrell, who appears in the sketch as a businessman who’s been accused of sexual misconduct: “The way I sweat, my regular deodorant wasn’t cutting it anymore. I work hard and I play hard. And something’s coming out about me real soon…because I’m next.”

Cast member Kyle Mooney plays a comedian who’s about to take the mic: “It’s happening,” he says, “but not under here,” displaying his pit-stain-free underarms.

Meanwhile, cast member Alex Moffat is an actor on the red carpet who’s being asked about misconduct allegations: “Lots of women are brave but this one is, um, a liar,” he stammers.

“You’re disgusting,” Kate McKinnon’s character tells him. “But my pits aren’t,” he replies.

Watch the whole thing here:

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