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Glow Recipe's Pink Juice Moisturizer Sold Out In Two Hours, and It’s Worth the Hype


Following the ridiculous success of its gently exfoliating Watermelon Glow Sleeping Mask—which had a waitlist of 5,000 people within days—Korean beauty brand Glow Recipe is back with another product that takes its cues from your favorite summer fruit, the watermelon-scented Pink Juice Moisturizer. And, just like its predecessor, it’s a hit: According to reports, bottles of the jelly-like formula sold out during in its first two hours of presale earlier this month. So, it was with some excitement that I cracked open the sculptural glass bottle to take it for a test drive—but also trepidation. I typically hoard heavy creams thanks to the speed with which my combination skin sucks up moisture, but I am nothing if not a follower who believes in the Internet’s wisdom, so I set aside my beloved emollients and subbed in this light, oil-free “juice.”

After testing the moisturizer for a week, I can attest: It’s worth the hype. Like the brand’s Sleeping Mask, Pink Juice smells uncannily like watermelon Jolly Ranchers. I’m into that, especially because while hard candy will always mean stickiness to me, after a few seconds of glistening, the Pink Juice sinks in and leaves a velvety-soft finish behind. If you’ve used a hyaluronic acid before, it’s a similar feeling—and given that Glow Recipe’s formula includes the hyper-moisturizing acid along with “vitamin-rich watermelon,” antioxidants and “soothing botanicals,” that effect checks out.

In my experience, though, hyaluronic acid only moisturizes your skin for an hour or so, unless you lock it in with a heavy cream on top. No need with the Pink Juice—every morning that I’ve slicked it on, my skin has stayed bouncy and flake-free for the rest of the day. Emphasis on the bounce: K-beauty routines are famed for creating skin that looks like you invested at least 10 steps in getting it to a translucent, collagen-crazy state (see: “glass skin“). The Pink Juice delivers that without the time commitment, and leaves behind a subtle, light-bouncing sheen in the best possible way.

If you’re starting to get over applying a highlighter daily, this is the ideal next move. The moisturizer goes on sale for $39 today on Sephora.com, and if the brand’s track record is any indication, you’re going to want to get a bottle while you can.

Glow Recipe Watermelon Pink Juice Moisturizer, $39; at sephora.com

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