PHOTO: Instagram / @katvondbeauty

Prepare yourself for a rollercoaster of emotion. First, the good news: Kat Von D‘s Studded Kiss lipsticks are cheap now. Like, super cheap—drugstore-level cheap at $12, down from their usual $21. And this isn’t just the selective good news of a few shades being phased out, every single one of the bullet lipsticks is marked down 40 percent right now. Not to give you whiplash, but here comes the bad news: the lipsticks are on deep-cut sale because they’re about to be gone for good.

Did your heart drop? Mine plummeted just writing that, but I said rollercoaster, and I meant rollercoaster. So here’s the upswing: according to the clues KVD has posted on Instagram, the Studded Kiss collection will soon be back in a new and improved way. Nothing is confirmed yet, but KVD captioned a photo of the lipsticks with, “Our Studded Kiss army is getting a makeover! All 39 shades are 40% off at katvondbeauty.com! But don’t worry, we’re keeping the kick-ass component #makingroomfornewness #vegan.” From those two hashtags, we can draw hope that the lipsticks will soon be back in our hands, in a freshly vegan way.

The lipstick is one of Kat Von D’s signature items and comes in a range of finishes and colors that broke down barriers of what mainstream lipstick could look like. Green, copper, pitch black—these days those options are normal (or at least, more so), but KVD was one of the very first to have them available beyond Halloween season.

As a committed vegan and animal rights activist, she’s also one of the first already mainstream lines to pivot and commit to making an entirely vegan collection, so the move’s not entirely out of the blue. This summer she replaced her makeup brush line with all vegan ones, and they stayed as soft as ever (the bar was at “absentmindedly stroke them while you do other things” soft, so the stakes were high). So, when you consider the net positive, this is a good thing. We get lipstick for slashed prices, and less animals are affected in the long run. Ration your Studded Kiss for a few months (hopefully it’ll just be a few months), and life will return to normal. Maybe with one more $12 lipstick.

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