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Hunter McGrady Is Calling BS on The Pressure Put on Brides to Lose Weight

Hunter McGrady made history in 2017 as the curviest model—a size 16—to ever appear in Sports’ Illustrated’s swimsuit issue, amplifying her platform for body positivity and inclusive sizing. Ahead of her wedding, she opened up to Glamour about the pressure put on brides to lose weight, why she thinks that’s bullshit, and how she focused on feeling confident and excited—not thinner.

When I was younger, probably 18 or 19, I used to watch shows like Say Yes to the Dress, and Four Weddings and hear women say over and over “Well, this is great, but I’m planning on dropping about 30lbs.” I remember thinking, When did your wedding become your weight loss journey? Society is always trying to dictate what a woman’s body should look like and that’s especially true when women become brides. We’re told we have to lose weight, that our arms have to look a certain way, that we need to change everything about ourselves before we walk down the aisle.

Planning your wedding is supposed to be so much fun, but the emphasis placed on weight makes it tainted, stressful. I made a vow with myself and my fiancé that I would not get stressed over this wedding—so I called bullshit on the idea that I should lose weight for my wedding.

When I started dress shopping, one of the first questions sales people asked me was if I was planning on staying this size for the wedding. It made my heart sink. I walked in feeling confident and dreaming of a dress that was romantic and whimsical and suddenly all I could think was, Wait a second, should I lose weight? I even had salespeople say that they could cover certain areas to hide my hips or my tummy. Are you kidding? I want to accentuate my curves! Here’s another thing: we need to start educating the people that work in retail about how to speak to customers, because if they want to help, they need to do it the correct way.

Not every woman is ashamed of their body. We need to stop pushing that narrative.

The sizes on wedding dresses don’t help. In the wedding world, the number is actually higher than the sizes of your street clothes. I’m a size 16/18, but in a wedding dress I’m a 22/24, which is wild to me. As women, we’re constantly pressured to fit into a certain size. There’s so much pressure placed on the number inside your dress and we’ve been told our entire lives that larger numbers are bad—society has brainwashed us to believe that being anything larger in a number-size is worth freaking out about it, and that’s bullshit.

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Hunter x Target: Here's What You Should Buy First From This Buzzy Collaboration

Think of the brand Hunter, and rubber rain boots (or “wellies”) come to mind. Its heritage weatherproof footwear has garnered a cult following and a fashionable fan base—hi, Kate Moss—particularly around festival season, when many concert-goers stomp around the mud and terrain in its shoes. As festivals like Coachella start up this year, Hunter is releasing one of its biggest brand expansions to date: an affordable spring collaboration with Target.

Hunter for Target is available at select Target stores and online starting today, a collection that spans clothing, footwear, and accessories. A testament to how much the British label’s offerings have grown in recent seasons, customers can pick up sheer raincoats, metallic bomber jackets, sateen rompers, and sporty mesh dresses, as well as pool slides and, yes, rubber rain boots, as part of this collaboration.

“When I came into Hunter [in 2013], we were 98% or 99% rubber boots—and out of that 98%, it was basically one style, in two color ways,” Hunter Creative Director Alasdhair Willis tells Glamour. “We’ve been quite wide in our aesthetic and the color palette [with this collaboration]… The concept really lends itself to a level of fun.”We bring you the trends. You make them your own.

Willis says that Target was an obvious partner for Hunter’s first-ever collaboration, as both entities share a fun-loving, experience-oriented sensibility: “The thing that really resonates from Target, which is what we’re really all about, is this idea of fun, optimism, and really pushing that sense of the everyday adventure. I think that sort of struck a chord with myself when I first met the Target team.”

From a consumer perspective, Mark Tritton, Target’s Chief Merchandising Officer, thinks that rings true: Even if customers didn’t own Hunter boots already, they definitely know of their value. “Our guest research showed that [Hunter] was number one in terms of the brand recall and attitude towards the brand, so it was just a slam dunk,” he says.

Like many of Target’s past sell-out fashion partnerships, every item in the Hunter For Target collection is under $100. (Wellies reminiscent of those beloved by Kate Moss? Only $40!) The collaboration is “a journey in expression for the brand, and a much wider play than they would get,” Tritton says. “We had no boundaries when we sat down together: We could just express things that the brand has never played with, but make complete sense with its DNA.”

“Ultimately, the spirits of our brands are pretty well-aligned and that is usually quite rare in a collaboration,” Willis adds. “Out of the two collaborators, there’s usually one that has a bit of a power play in some way over the other and I think with this collaboration, that just wasn’t the case. When we come together, it really feels genuine.”

On final tally, the Hunter For Target collection includes nearly three hundred items. (“But it could have been three thousand!” Willis says.) So we went ahead and picked out a few items to get you started—though you’ll want to add them to your cart sooner rather than later: These collaborations have a history of selling out quick.

Target paid for the author’s travel and accommodations for the purpose of writing this story.

Lede image: Courtesy of Target

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