Everlane is a fashion brand driven by values. Every item is ethically sourced, and, through its 100% Human collection, it has raised over $500,000 for organizations like the ACLU, Equality Now, and The Human Rights Campaign. Now it’s using its platform to promote activism and activists through a new video series—and it’s kicking it off with none other than living legend Gloria Steinem.

On May 7 Everlane debuts Human Heroes, which showcases leaders who “have dedicated their lives to empowering their communities and making a difference” through filmed interviews. The first episode focuses on Steinem, with her talking to the brand about how the women’s movement has evolved, what she sees in the next generation, and her perfect response to people who call her something not-too-kind.

Check out the first episode in full.

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“Defending human rights has been core to our mission of Radical Transparency from the very beginning,” Alex Spunt, head of creative at Everlane, tells Glamour. “The Human Heroes series is our way of highlighting individuals who fight for those rights every single day—and Gloria Steinem is the ultimate Human Hero. For over 50 years she’s fought on behalf of disempowered and disenfranchised women all over the globe and even now, at 84 years old, she still uses her voice to educate and inspire every day.”

In the inaugural Human Heroes clip, Steinem explains that, even as the women’s movement has evolved, one tenet remains true: “Feminism includes all women, or it’s not feminism.” She also talks about how seeing “legions of young feminists out there” has been inspiring to her: “I think I can bring hope to [young feminists] because I remember when it was worse, and they bring anger and energy to me, so it’s a great trade,” Steinem says, before adding that she doesn’t want to offer them advice—rather, she prefers to listen to their needs, then ask how she can help. “We’re better together, right?”

Spunt says that Everlane will continue to work on campaigns like 100% Human to fund-raise for organizations it supports, as well as grow the Human Heroes series as a way to spotlight activists at every level. “As Gloria points out in the video, we’re seeing more activism today than we ever have—and she would know,” she explains. “I think we’re going to see this engagement continue. The hope is that people will demand higher standards from more and more industries, including fashion. We’ll certainly continue to hold ourselves accountable, and stand up for our values and beliefs however we can.”

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