Not too long ago natural beauty was considered squarely in the domain of tree huggers and earth mamas. Thankfully for our skin—and the planet—that kind of thinking has shifted and clean beauty has infiltrated the top shelves of women’s medicine cabinets everywhere. Need more evidence of green beauty’s popularity? Product review site Influenster saw a whopping 127 percent increase in reviews of natural beauty products last year. Knowing that, we’re betting you already have a few green beauty favorites, but if you want to branch out or need to restock, this week is a good time to do it. In celebration of Earth Day, online retailer Dermstore is giving customers 20 percent off its natural beauty selection (we’re talking about more than 100 brands) when you use the promo code NATURAL by April 25. There are so many stellar options to choose from you could legit spend hours scrolling through, so we narrowed down some of our top hair, makeup, and skin picks to get you started.

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