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The Best New Clothing Brands We Learned About in 2017


Everybody.World

Everybody.World is an ethical, seasonless label for, as the name suggests, everybody—more specifically, a basics-inclined customer who wants their spending to support causes they believe in. Its signature Trash Tee is unisex, comes in five different silhouettes, and in a variety of colors; the brand also makes printed basics, sweatshirts, accessories, and home goods. Everything is manufactured from recycled cotton in U.S. factories. Inspired by real people, culture, and events, the founders, who spent a combined 26 years at American Apparel, are dedicated to making clothes that are comfortable, dependable, and eco-friendly.

Everybody.World

Everybody.World Gurls Talk Short Sleeve T-Shirt, $25, Everybody.World

Girlfriend Collective

Stylish activewear made from recycled water bottles? Well why not? Girlfriend Collective is an activewear label based in Seattle that champions sustainability and ethical prowess—but you may have already heard of it, from its viral “free leggings” promotion from last year. In 2017, the brand expanded its collection, all while maintaining its commitment to transparency: It lists its entire production process on its website, from a description of the factory it works with in Taiwain to how it discards water. You can rest assured that your sports bras, leggings, and tees (which come in shades like toasted apricot and powder blue are the real deal.



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