Tommy Hilfiger Is Now Making Clothing For Differently-Abled Customers
A major update—and move towards inclusivity—from Tommy Hilfiger: The American fashion brand is expanding its ready-to-wear line to be adaptive, in an effort to cater to differently-abled customers, Bloomberg reports.
Last year, Tommy Hilfiger collaborated with Runway of Dreams, a nonprofit organization that works to broaden clothing options for differently-abled children, on a spring capsule collection, to much acclaim. Now, the brand is taking the learnings from that project and broadening the scope to adult clothing, which will feature adjustable seams, velcro and magnetic closures, and openings that’ll make it easier for caretakers to assist with dressing. The 66-year-old designer described this line as part of “the democratization of fashion” that his company supports.
Tommy Adaptive jacket, $89.50, Tommy Hilfiger
This time around, Tommy Hilfiger is working on the adaptive clothing on its own, with no partner organizations. The inaugural collection will include 37 men’s and 34 women’s styles, which aesthetically are most similar to the brand’s sportswear offerings. Think denim, stripes, and the classic Tommy color palette of navy, red, and white.
Tommy Adaptive dress, $89.50, Tommy Hilfiger
In recent years, we’ve seen more major fashion brands and forces not only recognize differently-abled consumers, but specifically cater to them. Parsons School of Design, for instance, has partnered with Open Style Lab to encourage its students to create adaptive clothing. Back in August, Target announced it would be expanding its Cat & Jack label to include sensory-friendly pieces, for kids who are differently-abled.
This is a different entryway to the conversation surrounding inclusivity in fashion that isn’t often addressed by the industry. Hopefully, Hilfiger’s launch and other designers’ efforts to create adaptive clothing will make these collections much more commonplace in the retail space.
You can already shop Tommy Adaptive on the brand’s website.
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