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Purple Carrot Review: This Plant-Based Meal Delivery Kit Makes Veganism A Breeze


So, you want to eat more plants? You’ve come to the right place. Read on for one bacon-loving writer’s (hi, it’s me) Purple Carrot review, starting with a little personal background. In most ways, I was a typical little girl—I loved Polly Pocket, and my first crush was Leonardo DiCaprio in Titanic. But one thing that separated me from the bunch was that I, strangely enough, loved mushrooms. I was a fan of the fungus most kids wouldn’t touch with a ten-foot pole—mainly because it’s very similar to meat. I actually believed mushrooms were meat until I spotted one growing out of the ground in my grandma’s backyard. But, despite my love of the veg, I never thought Veganism was the right move for me. How could I kiss cheddar biscuits and gravy goodbye?

One of my best friends from college eventually convinced me. She’s a vegan food blogger and I was always in awe of how creative she got with plant-based recipes. I’d scroll through her grid, hypnotized by the collage of colorful, decadent meals and think, “I could never do that.” When I heard the word “vegan,” I pictured nuts and seeds a bird would eat—or piles of flavorless leafy greens and root vegetables. But it doesn’t have to be so bleak. I was no novice in the kitchen before this experiment, but Purple Carrot reminded me how exciting vegetables can really be when you approach them with creativity and a taste for adventure.

How does Purple Carrot work?

Purple Carrot delivers ingredients for plant-based meals to your door weekly, and you can choose your recipes online based on preferences and dietary restrictions like gluten-free, high protein, or quick and easy. If you’re down for surprises, they’ll pick the recipes for you so all you have to do is unpack the box and get to cooking. Ingredients for each meal are labeled and pre-measured, which makes the cooking process pretty clear-cut, and each box includes a recipe booklet with photos and steps laid out, listing any appliances you need (ie. peeler, food processor, etc).

Is Purple Carrot organic?

Most of its non-produce items are organic (beans, nut milks, tofu, tempeh, vegan cheeses, and yogurts), but the service’s organic and non-GMO produce options are limited.

Is Purple Carrot healthy?

Definitely, but not in a way that makes you hate your life. Each recipe is surprisingly vibrant, creative, and flavorful, inspiring you to push boundaries and think outside the box when eating whole foods. I never slept on veggies before, but I’ve always been more of a chop-n-throw-’em-in-the-pan type of girl. I can make a mean stir fry, but Purple Carrot taught me new ways to manipulate produce to make it more fun and satisfying. It’s nice to know I don’t have to go to my local overpriced vegan restaurant to get plant-based meals that don’t feel like punishment.

Does Purple Carrot deliver to me?

Probably. It delivers to the contiguous U.S. (a.k.a. every state except Hawaii or Alaska). Check for your zipcode via the chat bubble on the site.

Purple Carrot Meals Review

For a taste of what to expect, check out some of the recipes I tried along the way, accompanied by my foray into iPhone food photography. Don’t worry, I won’t quit my day job.

Gnoochi Al Pesto with Charred Green Beans & Lemon Zucchini

Erin Parker





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