All the Fashion Brands That Have Introduced Plus Sizes in 2019
In the fashion industry lip service doesn’t really go a long way. Brands and designers can promise to do better and say they care, but it’s the products that do most of the talking. The proof that brands are listening to its customers, particularly those who wear a size 12+, comes from direct action: selling product that fits them—and looks good.
Case meets point with the brands who’ve all extended their size ranges within the last year. There’s no clear underlying thread that ties these labels together. Some specialize in denim, others lingerie; there are ones with super affordable pieces and others whose designs are reserved for special splurges. However, they’re all examples of the ways the fashion industry has responded to the demand for more style options for women who wear plus sizes while maintaining the aesthetic and quality that makes each item so covetable in the first place. Best of all, these size extensions are intended to stick around for the long run, ushering in a new, more inclusive, normal.