This truly is the summer of Lizzo. On the heels of her incredible performance at the BET Awards (where Rihanna gave her a standing ovation), the singer just landed her first major beauty contract.
Urban Decay announced that Lizzo will star in its new “Pretty Different” campaign. “‘Pretty Different’ is our anthem for fellow makeup junkies who don’t subscribe to beauty standards,” Wende Zomnir, Urban Decay’s Founding Partner, said in a press release. “It’s our tribute to individuality because everyone is pretty different. It’s our approach to reinventing what it means to be a beauty brand.”
Lizzo looks incredible in the campaign photo with bold blue eyeshadow, lashes for days, and a pink, super glossy lip.
Her inclusion is another step toward to diversify the people we see in beauty advertising, which until recently included very few plus-size models and brand ambassadors. There’s still a long way to go, but it’s still an important move by an immensely popular brand. “Our standards for so long have been enforced through campaigns that were setting only one type of beauty,” plus-size fashion blogger Nicolette Mason previously told Glamour. “There’s a lot of old-guard exclusivity that’s been in the fashion and beauty worlds—standards that were set by people who were in power, and it looked pretty homogenous for a long time.”
Lizzo’s inclusion—and what it means to see a self-proclaimed and unapologetic “fat bitch” in a beauty ad—hasn’t been lost on fans. The reactions on social media have been overwhelmingly positive. But nothing tops Lizzo’s joy. “Baby’s first makeup campaign—I’m Pretty Different!” she wrote on Twitter. “I love my wide face, high cheekbones, and double chin! I’m a bad bitch in my Urban Decay!”
Urban Decay’s “Pretty Different” ads will also star other individuals who “champion uniqueness:” Ezra Miller, Joey King, K-pop star CL, and Colombian reggaeton singer and songwriter Karol G. “Our UD Citizens are dynamic, global voices that stand up for what they believe in,” Zomnir said. “They are the true definition of ‘Pretty Different’ and embody the spirit of UD. Because being different doesn’t only mean being ‘weird’ or going against the status quo—it means you being you.”
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