Not that it should be too surprising by this point, but despite the mostly positive reviews, Kylie Skin is off to a rough start. In case you missed it, last week Kylie Jenner took her Kylie Cosmetics empire to the next level by dropping Kylie Skin, a line of skin care basics ranging from a foaming face wash to a vitamin C serum.

Before it even launched, the line was causing controversy with fans because one of her inaugural products is a walnut-powder scrub; there’s been hotly debated for years as to whether these products do more harm than good. (Many dermatologists warn such scrubs can cause microtears on your skin if used too aggressively.) This left many followers wondering if she even uses her own products, and some even went so far as to say it was dishonest of her to release the line given her access to exclusive derms and expensive treatments.

Now the Internet is losing it over a new video posted on Kylie Skin’s Twitter and Instagram accounts. The clip shows Jenner washing her face with her Foaming Face Wash, and then wiping her face with a fluffy white towel. At first glance it just looks like any other innocuous Get Ready With Me video, but as fans pointed out on social media, a closer look reveals a heavy amount of foundation all over the towel. Kylie Skin claims the face wash “cleanses skin by helping to remove dirt, oil, and makeup for a fresh, bright complexion,”—something our own testers liked when they tried it—but the clip doesn’t exactly make a great case for it.

The takes rolled in fast and hot, with comments ranging from jokes like “Rihanna would never have done this to us” to more accusations that Jenner doesn’t use her own products. “What’s off to me about Kylie Skin is the fact that she’s selling products she clearly doesn’t even use,” wrote one user, adding, “She washed her face for literally SECONDS and her foundation was all over the towel. If I did that my acne would be popping.”

To be fair, the video is a short clip, and many aestheticians recommend washing your face for a full 60 seconds. So perhaps she wasn’t using the product to its full potential given social media’s time limitations. That being said, people are more knowledgeable about skin care than ever, and marketers should know better. It’s not the first time a celebrity’s been called out for a suspicious tutorial, and it probably won’t be the last.

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