Steve Madden Is Bringing Back Its Iconic Platform Sandals
The year is 2019, but fashion trends would suggest it’s 1994. Bucket hats are all over Coachella. Marc Jacobs’ grunge collection for Perry Ellis is back. Bedazzled hair clips are the biggest trend from Fashion Week. Riding the surge of nostalgia that’s brought all of these things—plus tie-dye, plus nylon bags—out from storage, one brand is reissuing its biggest “It” item from the ‘90s, just in time for summer.
In an exclusive capsule for Urban Outfitters, Steve Madden is revisiting its early hits by releasing two of its most well-known sandals—yup, the sky-high platforms everyone wore in middle school.
The Scrunchy (a slide-on platform sandal, previously known as the Slinky) and the Contempo (a platform flip flop) have been updated with stretchy straps and new color ways. Don’t worry, though: The super-thick soles are exactly like you remember.
Prices have gone up a tad since you last saved your allowance for a pair: The Scrunchy will sell for $60 while the Contempo is $70.
Steve Madden first released its Slinky platform in 1994. Over 20 years later, the brand says that platforms are still known as one of its core styles—and it’s time to bring them back. “Since the very beginning, it’s been all about platforms for us,” Steve Madden (the designer) said in a press release. “We figured now was the best time to reinvent these styles.”
Once upon a time, you would have needed a ride to the mall to pick up a pair. Now, they’re available online at Urban Outfitters. Start working on your balance, then check out Steve Madden’s new-old platform sandals, below.