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Sephora Cut Ties With Olivia Jade Amid the College Admissions Scandal


One of the people embroiled in the recent college admissions scandal is Olivia Jade Giannulli, beauty influencer and daughter of Lori Loughlin. As her mother faces federal charges, Olivia Jade is also dealing with the fallout, as brands like Sephora have decided to end their partnerships with her.

Back in December 2018, Olivia Jade had released the six-color Olivia Jade x Sephora Collection Bronze & Illuminate Palette, which retailed for $28. However, early on Thursday, the palette was no longer available online. Sephora later issued a statement explaining that it was no longer working with the celebrity offspring. “After careful review of recent developments, we have made the decision to end the Sephora Collection partnership with Olivia Jade, effective immediately,” the statement read.

Sephora’s decision comes after Olivia Jade’s social media accounts had been flooded with angry comments. Many people said that the college admissions scheme showed the way in which she and her family abused their privileges, and they urged the beauty retailer to drop her.

According to Buzzfeed News, Olivia Jade’s other partnerships include Smashbox Beauty Cosmetics, Clinique, Too Faced Cosmetics, Amazon, Dolce & Gabbana, Lulus, Marc Jacobs Beauty, among many others. She had also teamed up with the printing company HP, which distanced itself from both her and Loughlin yesterday.

“HP worked with Lori Loughlin and Olivia Jade in 2017 for a one-time product campaign. HP has removed the content from its properties,” the company wrote in a statement.

Meanwhile, Loughlin—best known for her role as Aunt Becky on Full House—turned herself into federal authorities this week and appeared in court on Wednesday. She was released after posting $1 million in bail. Loughlin is accused of spending approximately $500,000 in bribes to get both of her daughters into the University of Southern California, where Olivia Jade is a freshman. On Thursday, the Hallmark Channel said it was cutting ties with Loughlin. She’s been charged with conspiracy to commit mail fraud and honest services mail fraud, according to the BBC.



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