Some things are so iconic, they need no introduction. The beauty world has its own set of superstars, like P50 toner, MAC’s Ruby Woo, and Diorshow. Among them is Anastasia Beverly Hills Dipbrow—the internet’s most well-loved brow product. A quick Reddit search pulls up hundreds of Dipbrow mentions, while dozens of celebrities have professed their love for the long-lasting pomade (both Kim and Khloé Kardashian are among the list).

And it’s not just Dipbrow that’s reached cult status: ABH has some other seriously good brow products, too (not surprising, given that’s what the brand’s founder Anastasia Soare made her name on). Both Brow Wiz, a micro-tipped pencil perfect for details and the Brow Definer, a slanted multitasking pencil, have devoted fan bases of their own.

Launching this week, a new member of the Dipbrow family joins ABH’s lineup, and it’s so good. The Anastasia Beverly Hills Dipbrow Gel is a super pigmented brow gel with a texture in between that of a gel and a pomade. The brand claims it’s waterproof and that a few swipes deliver brows that look naturally fluffy and full. Because it’s so pigmented, it can also be used with a angled brush straight on your skin for more definition, rather than just a standard spoolie brush through the hairs.

I don’t like my brows to look too done, and stay away from pencils and pomades, so this is right up my alley. The Dipbrow Gel is super easy to apply, it has a really skinny brush that coats every brow hair without getting all over the place. I did find the texture a little runnier than expected, so I found it helpful to wipe off some product before going straight to my brows to avoid using too much. Then I apply it in upward strokes to perk up my brows. The result? My brows look fuller, fluffier, and more defined, but not fake. I was seriously impressed by how rich the pigment is. It gives the defined (but not overdone) look of a pomade with the ease of a gel.

The other thing that converted me was its staying power. I have longer brow hairs, and I don’t know what it is, but no matter if I use a gel, wax, or combination of both, my perfectly coiffed brows end up unruly by lunch time. Until now. Even after changing my shirt twice and going about my day, my brows stayed in place until I washed my face at night. It’s safe to say this stuff will be well on its way to icon status, like, tomorrow.

Anastasia Beverly Hills Dipbrow Gel, $18, anastasiabeverlyhills.com

Bella Cacciatore is a beauty assistant at Glamour. Follow her at bellacacciatore_.

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