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Taylor Swift Goes Full-On 'Mad Men' in the Dramatic Video for 'Babe'


Taylor Swift has been reinventing herself over the years, and she’s done it once again in Sugarland’s music video for “Babe,” which dropped on Saturday night. The announcement, fittingly, was marked by a plethora of martini-glass emojis, which gave us a hint about the Mad Men-inspired goodness heading our way.

A quick backstory: Swift wrote “Babe” and then offered it to Sugarland for their new album, Bigger. However, she appears as a featured artist on the track, and she also has a starring role in the video. In it, she gives off serious Joan Holloway vibes (remember Joan? Joan was the best), from the red hair to the bright color-blocked outfit and brooch.

She plays the secretary to a ’60s-era businessman—and the two start an affair behind the back of the businessman’s wife, played by Sugarland frontwoman Jennifer Nettles.

But the affair doesn’t stay hidden for long: Nettles’ character literally catches her husband and the redheaded Secretary Swift kissing and, like, intensely staring at each other in his office. Naturally, more dramatics ensue.

Transport back in time and check out the video for yourself, below:

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“Babe” marks Swift’s first foray into country music since 2012’s Red album, and the song is polar opposite to the poppy, Max Martin-produced fare on her Reputation album. Of course, Swift’s later work is fantastic, but there’s something comforting and exciting about hearing her go country again. Songwriting is arguably Swift’s greatest talent, and songs like “Babe” place the lyrics up front and center.

Swift is currently on her Reputation tour, so fingers crossed she brings out Sugarland during one of her shows, and they perform”Babe” live together. (Obviously, Swift would have to wear the red wig.)

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