The excitement of the Moschino x H&M—or, rather, Moschino [tv] H&M, as it’s officially stylized—announcement is still fresh, but don’t let the buzz distract you from other, more timely designer pair-ups that merit your attention. May we direct your attention to Uniqlo, where a fresh patch of Jonathan Anderson designs have just dropped for your springtime enjoyment? Oh, and did we mention everything’s under $60?

This is Anderson’s second collection for Uniqlo’s LifeWear line, the first having been unveiled last summer and released in the fall to much editorial and commercial success. “I’ve done collaborations before, but the difference with Uniqlo is that they make the material,” Anderson told WWD. “If you take, for example, the cotton T-shirt, the fabric is incredible, the cut is incredible, so ultimately it raises the bar quite high.”

What really sets Anderson’s collaborations aside—in addition to his distinct approach to heritage and patterns—is the role they play in his business: Hot off the heels of the Uniqlo news, the designer announced, via Business of Fashion a new strategy for his namesake line focused on affordable collaborations, so that more shoppers could buy into his namesake label without necessarily paying a three- or four-figure price tag. First came Uniqlo, then came Converse. Of the thinking behind this, Anderson told WWD: “I believe, for example, I work for a luxury group, I have a start-up as J.W. Anderson, and I have done a collaboration with Uniqlo. There is something in that combination for me that [says], that is modernity—that the white T-shirt can be worn with the J.W. Anderson knit, or it can have the leather bag from Loewe. Why not?”

So, when you’re shopping Uniqlo x J.W. Anderson, it’s not necessarily a lesser version of what you see on the runway or in street style—it’s part of the fabric of the brand, as much as Loewe’s famous pierce bags or the main line’s gorgeous knits. The shopper can decide how and at what price point they enter the universe crafted by the designer. And if spring 2018’s the time, and Uniqlo’s the place, get ready for a lot of khaki and duck motifs in your future.

Check out some of our favorite pieces from Uniqlo x J.W. Anderson, ahead.

We bring you the trends. You make them your own. Sign up for Glamour’s daily newsletter to find the best fashion for YOU.

Source link