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The Best French Clothing and Fashion Brands You Haven't Heard of Yet (Guide)


Scan the streets of almost any neighborhood in Paris, and you’ll see a wide range of international high-street chains (the Topshop’s and the Mango’s), mid-range French boutiques (the Maje’s and the Kooples’) and luxury fashion houses (the Dior’s and the Louis Vuitton’s). All are widely exported, to every major metropolis, from New York to Tokyo. And for so long, when travelers flocked to France with an expectation of coming back with their suitcase filled-to-the-brim, those classics are what the collective imagination called to mind.

The reality of shopping in Paris in 2018, however, is far more diverse and exciting: There are smaller, emerging, and even under-the-radar labels doing brisk business in the capital, with a growing market of overseas sales. Sézane dipped into American retail, first through collaborations with Madewell and then by expanding its e-commerce to the U.S. and eventually opening up one of it’s L’Appartements in New York; sneaker brand Veja, meanwhile, has become the indie favorite in the footwear space. And the list of authentically French brands that should be on your radar goes on. Ahead, you’ll find 10 of your favorites, to pick up next time you’re in Paris or get delivered to your door.

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