Kim Kardashian Finally Revealed That Perfume Bottle Made From a Mold of Her Body
Let no one say Kim Kardashian isn’t a genius. In case anyone forgot, a million years ago, she skyrocketed to fame by capitalizing on the world’s obsession with her body. Through every KKW incarnation, that’s been the thing she’s come back to. Now she’s essentially turning objectification on its head, and she’s coming for our money by literally making herself an object: her latest perfume features a bottle that’s molded from her torso.
ICYMI, Kardashian’s spent the last week building hype on Instagram with a series of close-up nude photos. Obviously, KKW was transparent about the game; on Tuesday she captioned a photo of herself in a full-body clay cast, “We took a mold of my body and made it a perfume bottle.” Then this morning, Kardashian posted an Instagram story unboxing her latest perfume. It comes encased in a heather gray material, with sides that fall away to show the perfume bust on a pedestal.
She explains in the video that it’s not a press box, like the huge, heart-shaped chocolate boxes she sent out with the Kimoji perfumes for Valentine’s Day. Nope, this is what everyone’s getting: “I didn’t do press boxes because I wanted everyone to get this amazing box,” she says. “I thought this was such a cool box within itself, that the bottle is on a statue pedestal, like a statue in a museum.”
So what do her body’s insides smell like? It has sweet, floral citrus top notes, deepens after wear with jasmine and rose, and sticks to your skin, thanks to its base notes of musk, amber, sandalwood, and vetiver. Vetiver’s a hard word to conjure a smell, but imagine something that’s deep, musky sweet, and hard to put down. Swing by a Diptyque counter and spend ten whole minutes smelling its Vetiver perfume, and you’ll get it. Pricing details aren’t out yet, but KKW Body is launching April 30.
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