Sales for This 'Egyptian Magic' Moisturizer Are Up 5000%
When a product claims to be magic right in its name, it’s setting the bar high for itself. Sorry to the concept of hyperbole, but that’s how it is: if something says it’s magic, we’re going to go in a little skeptical. And of the hundreds of results that come up when you search the word, we’ve only come across one beauty product to date that’s successfully convinced us. But the secret’s out: Egyptian Magic All Purpose Skin Cream is worth its weight in gold. So much so, that its sales are reportedly up a whopping 5000% on Amazon.
As reported by Allure, the cream’s sales have recently seen a massive uptick. Step outside into the increasingly cold wind, and that starts to make sense: the $22 cream draws on all of six ingredients, and they’re moisturizing, skin-protecting powerhouses. We’re looking at olive oil, bees wax, honey, bee pollen, royal jelly, and bee propolis. The “magic” moniker comes from the cream’s backstory—according to the brand, the cream is “a phenomenal healing balm with legendary powers,” and “Kamitian folklore tells us that this may in fact be the exact formula for a legendary skin cream found in ancient Egyptian tombs.”
Take that as you will, but we can tell you in no uncertain terms that slathering on the cream delivers glowing, bright, soft skin, even in the dead of winter. And honestly, given the state of our skin going into winter (read: already so dry), that’s otherworldly. Those results are likely thanks to the moisturizing properties of olive oil, high quality honey, and royal jelly, which derms say is anti-inflammatory, antibacterial, and helps your skin heal itself.
All very good things, and the cherry on top is a Kate Hudson endorsement. She once told Self that “Egyptian Magic cream is my all-around go-to, because it literally heals everything, from dry skin to a burn, even diaper rash. I always have it with me.” Amazon stats, science, and Kate Hudson are on its side. Order placed. We’re getting a backup, just in case.
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