Lou & Grey markets itself as the foremost purveyor of all things cozy—whether that’s soft knits, breezy dresses, or trousers that feel like a second skin. So it was only a matter of time before the Ann Inc.-owned fashion brand ventured into the realm of athleisure. Though the retailer has carried select activewear pieces in the past, it’s always been either from different labels or collaborations. Today, Lou & Grey officially enters the fitness space with Form, their own line that fits your workout and lifestyle needs—whatever those may be.

“The launch of Form is a natural extension of what we are already doing at Lou & Grey,” Austyn Zung, SVP Creative Director of Design at the brand, tells Glamour. “We’re continually following our instincts, organically expanding into more items that women want today. There are so many great active wear brands out there, but none that perfectly complement the Lou & Grey aesthetic and the story we’re telling, [so] were really excited to take it on.” Form is launching with 22 pieces, and prices start at $44.50 for a tank top going up to $128 for a scuba-like jacket, and is divided into three categories: high impact (meant for high-intensity workouts, like running and spinning), low impact (optimized for yoga and barre), and anytime (designed for everything in between). The inaugural offering includes athleisure staples such as joggers and blousy sweatshirts, so there’s something for all levels (and desire) of physical activity.

In terms of design, those who are already fans of the brand’s aesthetic will love the new stuff. Explains Zung: “The biggest difference in our Form pieces are the performance properties and capabilities: fabric wicking, reinforced seams, reflective tapes. The clothes have the sensibility and style of Lou & Grey, with the addition of technical properties intrinsic to active wear such as fabric wicking, heat-sealed seams, and reflective zippers.” Plus, there’s plenty of millennial pink, should you be into that sort of thing. Oh, and Lou & Grey’s commitment to comfiness-above-all wasn’t forfeited for this launch: The Form pieces are sleek but cozy, optimized as much for fit as they are for physical activity. Plus, if you’re #TeamOffDutyLeggings, the brand’s take on classic high-waisted style will fit well in your repertoire—I tried them, and was super impressed with the material. It’s thick and opaque and features minimal detailing, so that hot yoga-to-brunch transition is as seamless as it’s ever been.

The whole range makes its debut on Lou & Grey shelves today. Check out the collection in full, ahead.

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