When Rihanna launched Fenty Beauty in 2017, she did so with 40 different shades of foundation. This inclusive debut collection—and its massive success—disrupted the beauty industry, making it clear to other makeup brands that there was a demand for a wide, diverse range of tones. Rihanna pretty much set a new standard in the space.…
Read more
Asking a beauty professional—whether it’s a celebrity hairstylist, makeup artist, or Instagram influencer (hi, 2018)—for advice is always a safe bet. But dig a little deeper, and you’ll find there are plenty of other women out there who are legitimate authorities in their own right. In our column, Unlikely Experts, they give real reviews and…
Read more
The most exciting Fall 2018 nail color is one you’ve probably never thought to grab off the polish wall: Green in all its variations. The shade has been permeating Instagram leading up to autumn, and there are a handful of particular shades that seem to be the most popular, from mossy forest green to Nickelodeon-level…
Read more
Not long after Rihanna debuted Fenty Beauty and its whopping assortment of 40 foundation shades, it became clear prioritizing diversity wasn’t just good for shoppers—it was good for business. Shades on both ends of spectrum that catered to skin tones previously ignored flew off shelves, and quickly, competitors followed suit. Dubbed the “Fenty Effect,” in…
Read more
As far as lipstick goes, we’ve seen—and tried—them all. So when someone asks us the ever-important questions “What’s your favorite?” or “What color will look good on me?” we’re more than equipped to reply. The answers lie in the so-called cult classics; the lipstick shades that crop up regularly in articles and conversation as the…
Read moreThe third and final film in the Fifty Shades of Grey franchise, Fifty Shades Freed, hits theaters in just a few weeks, and fans are flipping out. It seems like just yesterday college graduate Anastasia Steele (Dakota Johnson) was beginning her kinky and occasionally problematic relationship with billionaire Christian Grey (Jamie Dornan)—but so much has…
Read more
