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Tennis fashion has not only become a topic of conversation, it’s become a full-blown trend: Data site Lyst recently reported that searches for “tennis apparel” increased by 59 percent since 2017. But Serena Williams has been consistently innovating and pushing conventions on this category for decades, since her training days in the early ’90s. Throughout…
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Nike’s latest advertisement will give you both goosebumps and teary eyes. Why? Because it features a home video of a young Serena Williams training with her dad and first trainer, Richard. The ad, entitled “Voice of Belief,” begins with vintage footage of the tennis icon and her father training at a tennis court, filmed when…
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Serena Williams, greatest athlete of our time, has finally spoken about French Tennis Federation’s recently announced ban against the Nike catsuit she wore to compete in the French Open in May 2018. Williams’ catsuit for the tournament, her first after giving birth to her daughter last year, had a specific purpose: It was engineered to…
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Serena Williams is basically a superhero, given that she played the French Open in May, her first tournament since giving birth to her daughter in September 2017. Williams did so in a black bodysuit designed especially for her by Nike. Although it looked great—and Williams is known for her on-the-court style—it had a health-related purpose:…
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In May, Serena Williams played in the 2018 French Open, her first tournament since giving birth to daughter Alexis Olympia last summer. She stepped onto the court wearing a black catsuit specially designed for her by Nike—and fans loved it. However, the president of the French Tennis Federation apparently wasn’t a fan, and the Associate…
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As Serena Williams gears up for her next Grand Slam tournament—the U.S. Open in New York—she continues to prove that she is the greatest athlete of all time by topping Forbes‘ list of highest paid female athletes, despite only earning $62,000 in prize money over the past 12 months. Obviously, Williams’ straight-from-tennis earnings would be…
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