Enthusiasm. Smiling. Stamina. They’re three words that could send a chill down any average person’s spine, but they define a QVC host’s existence. Going by the shopping platform’s 101 million watchers, it pays off—because when you’re flipping through channels at midnight and see someone applying foundation with that level of enthusiasm, it’s hard to look…
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The days of roaming CVS’ makeup aisles with your phone in hand to look up reviews and swatches are over. The drugstore chain just announced that it’s making some substantial changes to its beauty perks program, meaning it’s about to become even easier to cash in ExtraBucks and find the products you’re looking for. If…
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In theory, air-drying your hair should be a pretty simple task. (1) Get out of the shower. (2) Do nothing. But in practice, when hair is left to its own devices, it can take on a life of its own—especially come summer, when one step outside results in frizz or flatness, and there’s nothing you’d…
Read moreThere’s no doubt that conscious beauty has been having its moment for a long while now. Shoppers continue to ride the wave, increasing demand for cleaner, more natural products without ingredients like parabens and silicones, and the industry at large has been upping the supply. But despite the mainstream growth and commendable advances (see: evolving…
Read moreNot too long ago natural beauty was considered squarely in the domain of tree huggers and earth mamas. Thankfully for our skin—and the planet—that kind of thinking has shifted and clean beauty has infiltrated the top shelves of women’s medicine cabinets everywhere. Need more evidence of green beauty’s popularity? Product review site Influenster saw a…
Read moreFor years, women of color have had to search high and low for makeup that properly blends and matches our skin tones, and as the beauty industry continues to make major shifts toward diversity, Target has joined the list of retailers working to ease the plight of brown girls everywhere. Beginning today, eight new diverse…
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